As part of the Marketing & Application organization of the Secure Microcontroller Division (SMD), the successful candidate will be in charge of carrying out the design-in of secure products such as NFC, eSE, eSIM in Greater China targeting mobile device manufacturers.
Report directly to the Head of Marketing & Application in GCSA&K, be in charge of driving key design-ins at targeted accounts.
Coordinat between ST customers (OEM companies), ST partners (multiple vendors) and internal ST teams (FAE, Sales, division & regional marketing) to ensure smooth design-win of projects including NFC, eSE and eSIM.
The candidate must have a deep understanding of NFC and eSE ecosystem.
Have a good understanding of NFC HW, RF, FW and SW issues as well as eSE Java Card / GP Operating System.
Must not be an expert in all domains but should be able to understand the technical issues, explain the issues and drive the relevant party for problem solving.
Must demonstrate some leadership skills to drive different teams with different background. English language professional communication is mandatory.
Other area of responsibilities will be as follow: Identify customer trends. Analyze and compile competition analysis information.
Define and execute the penetration strategy per focused accounts. Define the Product strategy, positioning & Value Proposition per targeted account.
Drive engagement with Partner(s) and local Eco-system players. Develop customer facing presentations explaining the benefits of the product.
Translate customer needs into Product definition in order to influence new product development and roadmap.
职能类别: 产品/品牌主管 电子工程师/技术员
关键字: MCU
联系方式
上班地址:上海
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