Job Summary:

Responsibilities:

• Spearhead the affiliate marketing and partnership development & efforts to maximise revenue, distribution & promotional exposure for portfolio of brands on affiliate products and platforms 
• Execute the integrated marketing and communication plans in respective assigned markets 
• Work with Sales Team to develop marketing plans to add value to the affiliates business and work towards achieving the gold standard of customer servicing 
• Implement marketing initiatives which directly impact subscriber acquisition, engagement and retention, upsell and churn. Analyse the effectiveness of campaigns and optimize to ensure maximum ROI 
• Provide market & competitive trends/intelligence to facilitate marketing decision making 
• Contribute and brainstorm ideas on new and innovative ways to promote our content across all platforms 
• Prepare and manage product pitches for new clients through development of proposals 
• Support the affiliates through the design and delivery of content sales training, call centre training and content update presentation
• Support renewal negotiations 
• Drive and implement the Sales Incentive Program 
• Organise roadshows and new product pitches at senior and operational levels to drive engagement 
• Prepare setup and participate in industry conventions 
• Manage the marketing efforts with key clients. Develop the annual calendar along with the clients and execute 
• Plan and organize consumer contest 
• Provide customer service to affiliate partners

Basic Qualifications:

• At least 6 years of work experience in marketing/brand management/public relations with at least 3 years in Media industry  Experience in managing multiple stakeholders, both internal and external 
• Knowledge of PayTV and the Affiliate Sales Model, as well as the distribution model 
• Familiarity with content TV distribution, telco and digital platforms and its product development and management 
• Strong analytical mind 
• Collaborative – experienced in working with regional teams, localizing regional campaigns 
• Team player with prior experience and success working within a complex organization with a variety of key stakeholders  Knowledge of Word, Excel, PowerPoint and social media 
• Strong communication skills (written and verbal) 
• Ability to influence in a fast-paced, matrix- reporting, multicultural environment. 
• Passion for communication and content 
• Ability to deal with pressure while multi-tasking 
• A confident presenter with excellent communication skills 
• A team player with strong relationship building skills 
• Positive and proactive work ethics 
• Excellent attention to details

Required Education

•  Minimum Bachelor’s Degree, ideally in Marketing or Business