Job Description 

The CRM Loyalty Manager will be charged with leading and driving business for both A&F and Hollister’s in-market Loyalty Programs and customer relationship marketing (CRM) initiatives.

Responsibilities include the buildout of digital and offline marcom creative to support the development of effective loyalty campaigns together with local internal and third-party teams. The ideal candidate will be highly-analytical and have deep insights on customer loyalty and retention in China. He/she will think creatively to innovate the way we segment, retain, and drive loyalty with existing customers across multiple online and offline channels/platforms. He/she will continue to redefine the standard of customer relationship and loyalty that delights and surprises our customers.

This role will need to develop a good working relationship with our US Home Office brand marketing and creative teams to understand the creative strategy on behalf of the local team. Building trust, being an effective creative business partner, and having the ability to see the big picture while keeping eyes on every detail - are key for this role. The right individual will also need to be fluid and open to changes as we learn what is best for the local region/country.

What Will You Be Doing? 

• Leads company’s loyalty programs management through the full customer lifecycle - recruitment, retention and reactivation, with allocated budget to facilitate marketing initiatives/communication to achieve enrollment and sales contribution target 

• Lead Omni channel activities by leveraging Enterprise WeChat or other media platforms, to increase brand awareness, store traffic and customer retention 
 

• Supervise Data Analytics with data from membership database, Ecommerce platforms to form insights/ guidance to optimize operation and inform product decision
 

• Oversee consumer market insight team to ensure staying closely connected with consumers to provide insights/ actions for cross functional teams in particular product, marketing , and Ecommerce

What Do You Need To Bring? 

·        A deep understanding of Omni-channel CRM and loyalty marketing programs in China

·        Significant experience in effective customer segmentation and communications

·        Strong strategic and analytical experience

·        Excellent ability to communicate effectively in a global organization.

·        Partners well with cross functional business groups as a leader, influencer or key stakeholder.

·        Ability to manage large quantities of work, making smart decisions to ensure that deliverables are met in a fast pace environment.

·        Passion for getting things done.

·        Tmall or local China market ecommerce experience preferred

·        Some travel required (internationally and within the US)

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, [including flexibility and competitive Paid Time Off], as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive Bonus Program  
• Paid Time Off and Work From Anywhere Flexibility    
• Paid Volunteer Day per Year, allowing you to give back to your community 
• Merchandise Discount 
• Medical, Dental and Vision Insurance Available 
• Life and Disability Insurance 
• Associate Assistance Program 
• Paid Parental and Adoption Leave 
• Access to Carrot to support your unique parenthood journey 
• Access to Headspace dedicated to creating healthier, happier lives from the inside out 
• 401(K) Savings Plan with Company Match 
• Opportunities for Career Advancement, we believe in promoting from within 
• A Global Team of People Who'll Celebrate you for Being YOU 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER