Major Responsibilities/Activities:

• Develop CRM program strategy including KPI management, customer analysis and CRM-driven segmentation marketing.
• Develop and implement digital marketing efforts (advertising, promotion, member solicitation, member retention, up selling) to drive sales at EC platform.
• Analyze and prepare reports to evaluate the effectiveness of EC marketing & CRM programs.
• Collaborate with other brand marketing and EC sales team and contribute to the integrated product and marketing planning.

REQUIREMENTS:

• Industry experiences: FMCG/ Infant Milk category is preferred.
• Position experiences: At least 3 years working experience related to CRM. Experience in E-commerce marketing is preferred.
• Language Skills: Excellent communication with Mandarin and English is must.
• Computer Skills: Familiar with office soft ware
• Mobility: Able travel based on business request.