Manager Digital Content
EspritShanghaiUpdate time: August 26,2019
Job Description
上海市

You're whip-smart and know that in today's world, a job is more than a job - it's about working in a field that inspires you. We value diversity and each individual's unique contribution that makes Esprit a fantastic brand - and place to work. Join the Esprit Family and be part of an international lifestyle company where you can make a positive impact in the world of fashion.

We are looking for

Manager Digital Content

to support our Team.


Main Duties & Responsibilities


Point-of-contact with Marketing Studio in HQ, Germany

  • Coordinate all visual and video assets with Marketing Studio for usage in eCommerce platforms
  • Ensure strict timeline of assets delivery and quality
  • Coordinate local product shooting and sample management

Production

  • Oversee all production and shoots; coordinate the activities of KOLs (influencers), celebrities, photographers, and agency as required
  • Monitor post-production processes in order to ensure accurate completion of all details and delivery of all assets on time
  • Actively manage KOL relationship for ad hoc initiatives and activations surround eCommerce events

Content management

  • Execute on content strategy for eCommerce; manage content calendar through a holistic lens, incorporating offline functions as opportunities allow to grow O2O connection
  • Build and maintain content calendar; align closely with the Sales Manager for Tmall, .cn, and all other eCommerce marketing content needs
  • Work closely with planning & operations teams to ensure alignment on styles selected for locally produced campaign
  • Consider global content and apply to content strategy where relevant

Skills / Experience

  • Digital native with social media, E-commerce and performance marketing understanding (essential)
  • Production and content management experience (essential)
  • Agency management experience (essential)
  • Tmall experience (desirable)

Are you a good match for this Job?

Then please submit an application with your salary expectations and an indication of your earliest starting date.

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