Manager, Digital Strategic Projects (Mobile App)
Melco Resorts & EntertainmentHong kongUpdate time: December 16,2019
Job Description
POSITION SUMMARY:
Manager, Digital Strategic Projects is responsible for is driving digital product management and patron engagement strategy across properties under Melco Resorts & Entertainment.
The role will support the end-to-end project inception and delivery including requirements gathering, backlog prioritization, user journey optimization, solution planning, go-to-market and engagement
PRIMARY RESPONSIBILITIES:
- Product Manager for Melco mobile app and other digital projects with a focus to drive customer engagement
- Manage Ambiguity: Assess and understand business problems and translate into analysis requirements and identify meaningful insights that help Melco Resorts & Entertainment improve the overall customer experience and loyalty with the brand.
- Find Opportunities: Collaborate with internal teams and external partners to explore and recommend opportunities to drive incremental engagement and revenue across our digital touchpoints.
- Support strategy planning: Support the formulation and delivery of market specific launch strategy to achieve expected results and improve the customer satisfaction level.
- Understand needs: Plan, organize and generate insights from customer focus group, guest’s survey and internal discussion to identify gaps and pain points.
- Analyze Competition: Conduct competitive analysis and formulate recommendation to improve our digital products and services.
- Stakeholder Management: Build strong relations with internal stakeholders to understand priorities, to define roadmap and to collaborate and work with them on projects and actions plan to deliver an enhanced customers’ experience.
- Project Management: Drive project delivery according to priorities, collaborate proactively with related parties (IT, Operations, Marketing, etc) to monitor on the progress and to deliver accordingly.
- Presentation Skills: Ability to prepare Power Point presentations for management.
QUALIFICATIONS:
Experience
- Deep understanding of digital 'customer journey' development and optimisation.
- Exposure in the area of mobile apps, eCommerce, web based projects, CMS, platforms and interfaces.
- Multi-tasker with ability to juggle multiple projects.
- Team player able to work with all levels within the organization.
- At least 5 years’ solid digital project management.
- Proven experience and a strong understanding of Digital.
- Experience working in collaborative environments requiring communication and feedback from multiple partners and stakeholders.
Education
- Relevant tertiary qualifications in a related area e.g. Bachelor of Marketing, Digital, Science, Business or International Studies
- An MBA is an advantage
Skills / Competencies
- Analytical thinker, collaborative, diplomatic, flexible with excellent presentation skills; confident, professional and problem-solving attitude.
- Understanding of project agile methodologies.
- Strong attention to detail and the ability to work accurately under pressure.
- Self-motivated and result oriented.
- Competent budget management.
- Strong computer literacy, including Word, Excel and PowerPoint.
- Good written and verbal skills in English and Chinese.
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