Manager Product Development - China
Entertainment One Ltd.ShanghaiUpdate time: August 26,2019
Job Description
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s Family & Brands Division is an exciting, fast growing entertainment company that specialises in the development, production, distribution and brand management of kid’s TV content. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig and superhero hit PJ Masks. Alongside these popular television properties, eOne Family & Brands’ portfolio also boasts acclaimed kids content including Ben & Holly’s Little Kingdom, Winston Steinburger and Sir Dudley Ding Dong and Cupcake & Dino: General Services.
Entertainment One’s Family & Brands Division is now gearing up for the launch of its newest property, Ricky Zoom, a brand-new animated pre-school TV series from the producers of PJ Masks.
Entertainment One’s Family and Brands has close to 200 employees based in London, New York, Toronto, Melbourne, Hong Kong, Shanghai and Sao Paolo. It is part of the wider Entertainment One Group, a leading international entertainment company with film, TV and music operations across the world. The Entertainment One Group has over 1,300 employees worldwide, with offices in LA, Toronto, London, New York, Madrid, Amsterdam and Sydney.
Position Summary
Reporting directly to the Licensing VP China, you will be responsible for Product development and product approval issues. You will use your experience to ensure the team work with licensee to develop products, archive good sales, whilst at the same time ensuring we stay true to the values of each property.
Responsibilities
- Understanding brand strategy, DNA/values to develop, drive and deliver best in class product ranges against commercial objectives and key growth opportunities
- Follow and identify relevant trends, in line with our Licensing and Retail strategy, to develop annual PD strategy
- Work with the internal licensing team to help identify opportunities across the range of hard line and soft line
- Work closely with Creative Services team to ensure commercial assets & needs are met and delivered in a timely manner according to seasonal deadlines. Input into core packaging design to align across all categories and market
- Work with licensee to follow PD process, including licensee training, assets distribution and product approval
- Contribution to commercial/product plans based on thorough understanding the competitive landscape (licensors, licensees, processes, industry) ensuring that we are considered as a business that strives to set the benchmark on Product Development. Continually monitor seasonal market and behaviour trends and share findings, analysis with commercial/PD team, helping to identify opportunities and gaps in the market
Key Competencies
- Previous experience in Product Development from either a licensor or a licensee
- Proven Brand Licensing experience - a good understanding of brand management a
- Good experience in creative trend study and style guide development
- Knowledge of manufacturing capabilities/processes and limitations, application of core packaging guidelines and print techniques and how they apply to products. Ability to identify and solve design/concept challenges
- Ability to establish new and implement existing processes to drive efficiency
- An excellent eye for/attention to detail
- Fluent oral and written English skills
We are an equal opportunities employer and we welcome applications from all suitably qualified persons. To be considered for this position you must provide evidence that you/be able to demonstrate that you have the right to work in China.
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