About Bentley Systems

 

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.

www.bentley.com

 

 

 

Manager, Digital Content Marketing

 

Location:

Exton or Philadelphia, PA; Huntsville, AL; Remote

 

Position Summary:

The SMB Product Marketing Group within Bentley Systems is currently looking for a marketing leader with a strong background in product marketing for our Manager, Digital Content Marketing position. Our division is driving product and business growth and need marketing professionals with experience to drive the results critical for success in this role.

 

As the Manager of Product Marketing for our SMB marketing team, you’ll own the marketing and messaging strategy for the water infrastructure products. You’ll be the expert on ways to increase awareness, generate leads, and drive ecommerce transactions. You will be a critical part of growing, developing, and mentoring our product marketing team as you bridge the gap between product, marketing peers, user success, and product sales.

 

Please apply if you want to join a dynamic marketing team that is driving growth in the small to mid-size market in the infrastructure software industry.

 

 Key responsibilities include:

• Work with Sr Director of SMB Product Marketing to develop product marketing strategies to support annual sales goals
• Develop and mentor a best-in-class product marketing team that drives product demand, qualified marketing leads, and ecommerce transactions
• Develop and lead the execution of go-to-market strategies for products and ensure alignment among all teams such as product management, user success, regional marketing, and sales
• Understand our targeted personas and the ‘why’ behind the decisions they make and use the learning to help drive changes to our sales and marketing approach for greater success
• Develop and execute launch plans for new products
• Articulate clear value propositions and benefits of our software solutions across target personas and markets

 

Qualifications

• 8- 10+ years of software marketing experience preferred
• Bachelor’s degree in Business, Marketing, Communication, or equivalent practical experience

• Track-record of marketing B2B tech products (B2B SaaS preferred) and a proven ability to drive lead generation programs that consistency produce marketing and sales qualified leads
• Proven ability to successfully plan, track, and complete projects that help provide ROI for the organization.
• Strong product marketing background and excels in strategy development and execution including business analysis, problem solving, executive communication, and consensus building
• Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
• Experience with HubSpot, Marketo, Salesforce, or other CRM systems
• Experience with eCommerce
• Experience marketing to AEC industry is a plus
• Strong writing and communications skills required
• Strong B-to-B experience and skills
• Must have the ability to manage and prioritize multiple projects, and work well under pressure in a team environment
• Requires sitting or standing at will while performing work on a computer. The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.
• This role requires infrequent travel to a Bentley office location post COVID.

 

What We Offer:

• A great Team and culture – please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

 

 

#LI-Remote

#LI-KF1

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law<https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf> and EEO is the Law Supplement<https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf> documents provide additional information about your rights as an applicant under the law.

 

 

 

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/bentley-eeoaa-statement-of-policy.pdf?la=en&modified=20211005082651

 

 

Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/e-verify-poster.pdf?la=en&modified=20210929150033

 

 

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com<mailto:disabilityrequest@bentley.com>