About Bentley Systems

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works, utilities, industrial plants, and digital cities. Bentley’s MicroStation-based open modeling applications, and its open simulation applications, accelerate design integration; its ProjectWise and SYNCHRO offerings accelerate project delivery; and its AssetWise offerings accelerate asset and network performance. Spanning infrastructure engineering, Bentley’s iTwin Services are fundamentally advancing BIM and GIS to 4D digital twins.

 

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers.

 

 

Manager, Product Marketing – Construction

As a key leader of the Construction Product Marketing Team, you will report to the Director of Marketing Programs for Project Delivery. This role has the primary responsibility of managing a team of product marketing professionals tasked with driving dollars to pipeline and enabling sales to achieve new business growth targets for Bentley’s SYNCHRO construction management software products.

 

You will demonstrate all the skills of a top-notch product marketer, including being an excellent storyteller with the ability to translate complex technical details into clear, compelling, and memorable stories of customer value. You will be a strong leader who effectively develops, guides, and motivates the same skills from the team you manage.

 

You will dynamically lead your team as it works across the organization to develop an effective go-to-market strategy, crafting product and campaign positioning documents, creating and delivering presentations, sales training, and developing integrated campaigns design to increase pipeline. Your team will create and execute consistent messaging, content, and programs promoting the cloud services comprising Bentley’s SYNCHRO construction production line.  

 

As a pivotal leader of the team and product line evangelist, you will work closely to develop positive relationships with many other roles in the Marketing and Pre-sales teams, as well as Sales, Services, Product Management, and Executive Management teams.  

 

If you are an individual with exceptional leadership, communication, sales savvy along with a proven marketing track record in the SaaS software and infrastructure construction industry- we would love to hear from you!

 

Key Responsibilities:

• Lead and manage a team of product marketing managers as direct reports, fostering a culture of learning, develop talent that supports strategic needs with focus on business outcomes
• Lead and manage an extended cross-discipline team of marketing professionals including creative, web, writing, paid media, and engagement specialists
• Work closely with product management and sales to intimately understand competitors, target markets, and buying personas, and ensure this information permeates SYNCHRO marketing
• Partner with pre-sales, product management, and sales teams in the definition of product strategies and the specification of new products
• Work closely with the product management team, as well as across the organization to develop clear and compelling value propositions that address customer needs and describe how our products will drive significantly better outcomes for our customers than our competition.
• Create content and sales enablement tools that align to the buyer’s journey, including the first version of product datasheets, presentations, playbooks, white papers, demos, qualifying questions, blogs, webcasts, web content and other needle-moving sales enablement tools to enable sales and customer success to more easily and more quickly promote and drive adoption of our product portfolio
• Go-to-market – develop best-in-class marketing strategy and launch plans; help generate product naming, campaigns, messaging, content and thought leadership in support of new releases and ongoing business
• Brand – ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
• Project management – work with industry marketers, sales, customer success teams, and product managers to ensure initiatives and new releases are launched effectively and on-time
• Demand generation – oversee and guide the planning, execution, and ongoing performance analysis of marketing campaigns, ensuring they are meeting sales pipeline generation goals
• Manage budgets, deliverables and relationships in the execution of the global go-to-market plan and strategy across a broad marketing mix

 

Qualifications:

• Demonstrated experience in successfully building and managing a high-performance team
• Demonstrated experience successfully managing high-profile, complex, and fast-paced projects involving multiple disciplines, skill sets, and personalities
• Dynamic and assertive leader, experienced in engaging with senior executives
• Related degree in Marketing / Engineering field or 5+ years working in a position that requires AEC marketing domain knowledge, MBA an asset.
• 5+ years of SaaS software marketing experience desired
• Strong B-to-B experience and skills
• Strong English writing, presentation, and communications skills required
• Must be computer savvy, have the ability to multitask, prioritize, and work well under pressure in a team environment

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.