1. Key Objectives and Scope of the Position
With the social development, more and more information is presented to the customer, predominatly through online communication. Automotive service as a traditional industry is providing service to customer through 4S dealers. E-Commerce business allows BMW to break-through the limitations a physical location and opens a additional sales channels. It increases sales of selected products including parts, accessory, lifestyle and services as well as providing a channel for many BMW internal departments. In fact, it increases the customers' brand visibility and experience. E-Commerce also supports customer retention through online to offline offers.
The goal of this position is to provide customers a convenient , transparent & efficient touch point with BMW Aftersales services & products in this dynamic market. It adds a sales channel to increase sales revenue/profit in PA&L, via extraordinary customer online shopping experience; Enhances market share of BMW Aftersales business and contribution to Aftersales overall revenue and profit. Postition is aligned with central ASNext strategy and requested/supported by BMW AG.
2. Major Responsibilities

• Responsible for ecommerce business strategy implementation and operational excelence execution.
• Ensures online store to support the operational needs of overall business and dealers and aligns with operational strategies.
• Contributes to the strategy and tactics for online store advertising and marketing
• Develop and maintain a highly effective team (service provider).
• Responsible for the online store assets for product, content, and operations
• Responsible for AS digital strategy and align with different department for digital development
• Roll out AS digital program nationalwide including whole dealer network
• Support department goals and achieve aftersales business target
• Analyze and provide reporting on program to identify business opportunities for growth and improving efficiency
• Develops and maintains a strong partnership with cross function. Act as online Store internal coordinatior - educating and leading the organization
• Leverage budget spending and investment across platforms and vendors to grow profitably and improve efficiency.
• Execute trend analysis, monitoring and competitive benchmarking.
• Develop, refine, monitor, and develop goals to measure and improve E-Commerce metrics based on industry standards, relevant industry benchmarks
• Effective communication of available functionality to the business with regards current E-Commerce / AS digital infrastructure.

3. Qualifications
Education / Degree:
Major in IT, Internet or Business related field. Master's degree preferred. 5+ years of e-commerce / internet related work experience
Knowledge / Skills /Competences

• Ability to work independently and within a team environment. Highly energetic and self-starter.
• Strong independent decision-making, organizational, planning and problem-solving skills
• Excellent analytic, reporting and project management abilities
• Strategic and Operational Collaboration with internal & external partners
• Excellent communication and interpersonal skills.
• Leadership and Influencing skills: Identifies builds and uses a wide network of contacts with people at all levels, internally and externally.
• Excellent time management skills.
• Very good English language skills

Experience

• Good working knowledge and experience of e-commerce activities and all online marketing channels
• Previous experience using web analytics and other tools to identify opportunities for improvement
• Proven ability to manage external suppliers.
• Experience of managing ecommerce platforms at manager level with technical skills in e-commerce strategic planning, business, financial principles and e-commerce market development
• General understanding of the automotive business