Major Responsibilities/Activities:

• In charge of data bank & strategy center, provide consumer insights for daily operation, manage and measure refined consumer operation project follow AIPL & FAST model to maximized investment efficiency.
• Responsible for innovative projects such as TMIC C2M innovation and category co-build etc. with deep cooperation with customers to drive business growth.
• Co-work with sales team to develop the annual EC in-site media buy strategy and maximized media ROI.
• Study Alibaba eco-system media landscape and cooperate with brand / digital team to integrate media & digital resource to deliver AIPL & FAST result.
• Maintain relationship/resources pool of media agencies and EC platform to ensure always getting download of market news and trend.

REQUIREMENTS:

• FMCG/ Infant Milk category is preferred.
• At least 3 years working experience related to marketing and media
• Experience in CMI or E-commerce media is preferred.
• Experience in data ISV or related agency management is a plus.
• Excellent communication with Mandarin and English is must.
• Familiar with office soft ware
• Able travel based on business request.