PRIMARY FUNCTION: This position is to assist the sales organization in UK&I zone with execution of segment marketing activities, targeting agreed key market segments, business strategy, target audiences as well as business and marketing planning The Segment marketing Executive is responsible for primarily working with the local C&I segment manager and Field product managers in Zone, the Push and Pull sales team, as well as the wider marketing team, to activate and creating marketing assets and campaigns. Active contribution to the creation of local business strategies for the focus segments, in cooperation with local Sales teams and Segment managers Utilise content management tools to deliver upon agreed segment and product plans Set up SMART objectives, execute upon a comprehensive marketing plan for each supported industry segment and target audiences Support the development of Consultant partner program (with input and support of the Installer partner program, panel builder partner program) Track the results of specific marketing activities, and ensure high ROI ESSENTIAL FUNCTIONS: Work closely with local field product managers, segment managers and sales teams to understand the market, key customer segments and their needs and challenges, to support the development of value proposition and marketing strategy for these customers and markets Execute upon the focus segment strategies for UK&I zone, through direct and channel marketing activities Work closely with EMEA marcom teams to identify relevant campaign topics and personas as well as message map development Support the local C&I segment Manager and FPM’s in defining integrated and multi-channel marketing campaigns for the core segments, ensure their alignment with the overall business goals and business strategy Develop/localize marketing content, campaigns, and programs targeting focus customer audiences Execute the campaigns in cooperation with other marketing team members (channel marketing, digital marketing, FPMs) Ensure continuous tracking and optimization of campaigns and tactics to achieve the highest ROI Support the realization and follow up of key segment events Responsible for successful cooperation with the relevant central segment teams and Bus Deploy sales enablement and training programs in cooperation with local field product managers and the sales team Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products Be the main contact for the Divisional content marketing teams regarding relevant product content Be responsible for the ongoing maintenance of the Consultant program, following initial set up Qualifications SPECIALIZED KNOWLEDGE: Exposure in marketing or marketing communication field. Experience in B2B is an advantage Proven organizational skills Experience in demand generation campaigns, digital marketing, and ROI responsibility Experience working with international cross-functional teams in a dynamic, matrixed environment Proven track record in creative project planning, project management and working to deadlines What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Europe, Middle East, Africa Organization: ES EMEA Sales and Marketing Core Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid Does this position offer relocation?: No Travel: Yes, 10 % of the Time