Market Activation Manager
AbbottNew taipei city Update time: August 2,2021
Job Description
- Liaising with senior internal stakeholders while connecting with customers (distributor, traditional and e-commerce channel partners, HCPs, service providers etc) and the sales team to translate the organisation vision into an effective marketing and sales strategy keeping in mind the local market dynamics
- Coordinate stakeholder and market needs to define, plan and implement product launch and marketing strategies to end user and retail partners.
- Manage all aspects of the pre and post-launch product life cycle, including monitoring and reporting on the in-market activity, responding with tactical development and marketing activities to ensure continued profitability and growth
- Create opportunity to enhance existing and identify new opportunities to increase growth and sell through opportunities across all channels
- Planning and implementing customer presentations positioning Abbott as the expert partner of choice for self tests
- Manage and negotiate contracts with retailers, distributors, etc.
- Develop and implement marketing communication and activities ( ATL, BTL and digital) to establish a market leading position and grow brand equity
- Manage the online retail channels
- Acquiring new customers and continue to build existing relationships
- Forecasting and inventory management
- Weekly, monthly and quarterly reporting requirements
- Work with cross functional teams locally and regionally
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