Market Development Manager
BT cross-border e-commerce Technology Co., LtdShenzhenUpdate time: June 23,2021
Job Description
Market Development Manager, Selected High Value products
The Global Market Development Manager (GMD) will develop and execute marketing programs for Selected High Value products using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.
Key Responsibilities
1、Develop strategic marketing plans for selected high profile products, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
2、Develop and execute engaging, bold tactical marketing plans for new and/or existing Selected High Value products.
3、Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team.
4、Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
5、Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
6、Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
7、Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
8、Coordinate with global functions to ensure consistency with brand profiles and company standards.
9、Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
10、May perform other related duties as required and/or assigned.
Required Qualifications
1、3+ years of experience developing a marketing strategy
2、Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication. channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
3、Technical knowledge in Vehicle or Cryptocurrency is a plus.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
4、Exceptional communication skills as well as analytical, project management and planning skills necessary.
5、Strong business acumen and customer focus are essential.
6、Experience with marketing and voice of customer VOC.
7、Travel may be required.
The Global Market Development Manager (GMD) will develop and execute marketing programs for Selected High Value products using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.
Key Responsibilities
1、Develop strategic marketing plans for selected high profile products, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
2、Develop and execute engaging, bold tactical marketing plans for new and/or existing Selected High Value products.
3、Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team.
4、Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
5、Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
6、Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.
7、Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
8、Coordinate with global functions to ensure consistency with brand profiles and company standards.
9、Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
10、May perform other related duties as required and/or assigned.
Required Qualifications
1、3+ years of experience developing a marketing strategy
2、Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication. channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
3、Technical knowledge in Vehicle or Cryptocurrency is a plus.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
4、Exceptional communication skills as well as analytical, project management and planning skills necessary.
5、Strong business acumen and customer focus are essential.
6、Experience with marketing and voice of customer VOC.
7、Travel may be required.
Get email alerts for the latest"Market Development Manager jobs in Shenzhen"