We are looking for a Senior Associate II or Manager, Marketing Analytics for Merkle’s Analytics team, which is responsible for providing analysis, insight and optimization recommendations for our omni-channel campaign execution. You will have the opportunity to be a part of an innovative, fast growing team focused on revolutionizing CRM campaign strategy and optimization, in the context of a multi-channel data driven approach.

We are looking for analytical, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. This position will work closely with Merkle and other Dentsu Aegis Network agencies in the APAC countries.

Key Responsibilities

This role manages a small team to provide analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

• Support campaign strategy and planning with audience insights analysis, sizing and research using both traditional research tools and customer data platforms
• Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives
• Develop proficiency in programming (R, SAS, SQL, Python) to operate independently on assigned tasks
• Partner with Merkle’s US and APAC teams to help drive services and delivery at scale
• Document best practices and seek out opportunities to improve existing processes
  

This position reports to the Senior Manager of Analytics.

Key Skills and Experience

What This Position Requires

• Bachelor or master degree in Database Marketing, Computer Science, Information Management, Math/Statistics, Engineering or other related majors
• 3+ years hands-on experience in predictive modelling supporting customer acquisition, activation and retention campaign strategy (Clustering, Regression Modelling, Time Series Analysis, Decision Tree Analysis, etc)
• Good communication skills. Strong English speaking and writing skills
• Mathematics/statistics skills and natural affinity for numbers
• Working experience with R, SAS, SQL, web analytics, media analytics or high-level scripting language is a plus

• Strong work ethic and drive to learn as much as possible within the digital marketing space

What makes you stand out?

• Hands-on experience in related quantitative capability
• Excellent presentation skills
• Sharp problem solving and troubleshooting skills
• An entrepreneurial spirit, desire to "change the game", self-starter attributes
• Familiarity with marketing campaign design

上班地址：张杨路3611弄A6，金桥国际商务中心11楼 (地铁6号线金桥站3号出口)