About Bentley Systems 

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works, utilities, industrial plants, and digital cities. Bentley’s MicroStation-based open modeling applications, and its open simulation applications, accelerate design integration; its ProjectWise and SYNCHRO offerings accelerate project delivery; and its AssetWise offerings accelerate asset and network performance. Spanning infrastructure engineering, Bentley’s iTwin Services are fundamentally advancing BIM and GIS to 4D digital twins.

 

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers.

 

 

Job Description:

The Marketing Automation Administrator is responsible for the day-to-day operation and maintenance of Bentley’s enterprise marketing automation platforms. They will work with the digital strategy teams to execute and maintain programs that are designed to improve customer experience, increase marketing efficiency, shorten sales cycles and deliver high-quality leads to the sales teams around the world. This role will be responsible for maintaining the data quality of Bentley’s global marketing database and developing insightful reporting at the business and corporate level to illustrate business impact of marketing efforts and identify improvements in processes.

This role will drive data quality and reliability, optimized workflows and internal performance. It will also be pivotal in establishing enhanced automation and integrations of internal systems utilized across the organization, managing the quarterly updates from software vendors and evaluating new functionality. This role reports to the Senior Director, Marketing Operations.

We currently utilize the following On Premise and Cloud applications:

• SAP Marketing Cloud Platform
• ON24 Webinar Platform
• Certain Event Automation Management Platform
• SAP Cloud for Customer
• SAP Enterprise Resource Planning
• Dashboard technologies including, but not limited to, SAP Analytic Cloud, SAP BusinessObjects Cloud and Microsoft Power BI
• Webdam Digital Asset Management
• This role does not manage the website or social media platforms

 

Responsibilities:

• Marketing Automation Platform administration
• Serve as the enterprise-wide expert on marketing automation
• Optimize and standardize marketing automation processes across the organization.
• Track and measure program objectives from adoption to execution and optimization
• Collaborate with leadership to ensure there is a cohesive creation, execution and testing/optimization strategy to increase engagement
• Perform platform maintenance and develop and execute testing programs for continual optimization
• Coordinate and conduct training and keep users informed about system functionality and enhancements
• Provide day to day Tier 2 end-user support and assist users to troubleshoot issues and increase their knowledge of marketing automation technologies
• Work with the marketing team to implement solutions (templates, landing pages, campaign flows, dashboards, etc.)
• Coordinate the development of reports and dashboards at the business and corporate levels to illustrate marketing contribution to revenue (pipeline, opportunities, revenue)
• Work with the Web and Social teams to manage the integration between the all Marketing platforms and applications
• Create and maintain detailed documentation including technical designs, project plans, workflows and training documents

 

Qualifications, Experience, Education:

• Bachelor’s Degree, Master’s degree or MBA is a plus
• 5+ years of experience in supporting Marketing teams with digital technologies, B2B experience preferred
• At least 3 years Marketing Automation and CRM Administration experience
• Experience with campaign management using cloud applications (e.g., SAP Marketing Cloud, Salesforce Marketing Cloud, Marketo)
• Strong understanding of Marketing Automation and CRM best practices
• Strong understanding of marketing processes
• Experience working with external vendors/partners to configure/develop software applications
• Experience with presenting to a variety of audiences – senior executives, technical experts, non-technical team members and other groups.
• Experienced in hands-on design, prototyping, development, configurations, testing and other implementation activities
• Ability to effectively communicate technical concepts to other technical staff members as well as non-technical members of the organization
• User & Role Administration experience
• Strong organizational, administration and time management skills
• Willingness and ability to travel as-needed

 

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.