Marketing & BD Executive
Sapience ProShanghaiUpdate time: April 28
Job Description
Responsibilities

● Assist in the development and execution of marketing strategies to promote company solutions.
● Collaborate with the Marketing Manager to create engaging content for marketing campaigns.
● Manage digital marketing initiatives, including social media, email marketing, and online advertising.
● Edit and update content on the company's website, ensuring accuracy and relevance.
● Optimize content for search engines (SEO) to improve website ranking and visibility.
● Implement WeChat marketing strategies to engage with the target audience.
● Conduct market research to identify trends, competitive landscapes, and opportunities.
● Assist in organizing and coordinating both online and offline events, showcasing the ability to plan, coordinate, and execute successful marketing events.
● Actively participate in Business Developmetn work, collaborating with the team to identify and pursue growth opportunities.
● Track and analyze marketing performance metrics to optimize future campaigns.
● Create reports and track marketing performance.
● Maintain schedules for marketing initiatives.
● Perform market and client research.
● Collaborate closely with the Marketing Manager to conceptualize, create, and edit a variety of marketing and promotional materials.
● Provide administrative support to the Marketing Manager as needed.

Requirements

● Bachelor's degree in Marketing, Business, or a related field is recommended. Certifications in Marketing are a plus.
● Proven experience in digital marketing, website content management, and WeChat marketing is essential.
● A minimum of 2 year of relevant experience in a marketing role, with a focus on digital marketing strategies and online content management.
● Demonstrated success in planning and executing effective WeChat marketing campaigns.
● Understanding of the consulting industry, particularly in the context of strategy consulting and market entry services, is preferred.
● Proficiency in using digital marketing tools, analytics platforms, and content management systems.
● Knowledge of SEO best practices and tools for optimizing website content.
● Experience working collaboratively in a team-oriented environment, coordinating with different departments to achieve marketing goals.
● Experience in event planning and networking is a plus.
● Proven experience in graphic design and video editing. (Adobe Creative Cloud, Canva, veed.io etc.)
● Ability to adapt to evolving market trends, technologies, and business requirements.

Qualifications/Skills

● Strong written and verbal communication skills.
● High level of organization and attention to detail.
● Comfort with multi-tasking in a deadline-driven environment.
● Understanding of basic business and marketing concepts.
● Excellent time management skills.
● Outgoing personality with strong interpersonal and social abilities.
● Ability to spot emerging trends.
● Familiarity with social media, social networking, email marketing and search engines.
● Demonstrated problem solving and critical thinking skills.
● Strong writing and copy-editing abilities.

Work Hours and Benefits

● Competitive salary based on experience and qualifications.
● Office location near the Bund Area.
● Opportunities for professional development and training.
● Collaborative and dynamic work environment.
● Employee assistance for personal and professional support.
● Company-sponsored social events and team-building activities.
● Annual performance reviews and opportunities for career advancement.
● Free coffee every Friday.

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