Marketing Brand Analyst
AbbVieBogotáUpdate time: February 4,2022
Job Description
About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Purpose Statement: Enrich the patient experience by working closely with In-Field Teams to deploy marketing initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams’ related processes placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. Market Analysis + analysis numeric y de forecast, data analytics. Major Responsibilities: Actively engage with multiple stakeholders in order to foster gathering of insights. Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate campaign content, logistic support for cycle and kick-off meetings, patient-focused solutions and multi-channel and digital campaigns. Share In-Field best practices, and support In-Field Teams in their tactical executions to align In-Field Team activities. Support marketing colleagues in the development of Marketing Materials, in gathering information for forecasting. KPI monitoring and budget tracking as appropriate. Budget track of the brands and ensure in time invoicing. Core Brand Team member for active participation in the strategy execution. Storytelling: owner of the analysis, dashboards, and interactive communication of the data to internal and stakeholders. Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning. Veeva, SEC – Logistic Support. Brand Team participation and analysis of strategy. Qualifications Qualifications: Advanced English (mandatory). Bachelor’s Degree or equivalent, marketing qualifications preferred. Digital knowledge and experience (must). Analytical skills to transform data into actionable plans. Good Communication. Knowledge of basic marketing skills and principles for conducting market research. Sales or customer-facing experience and/or experience of working in other functions preferred. Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape. Knowledge of the pharmaceutical industry business, policies, and procedures. Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials. Agility and Accountability for the delivery of results. Key Stakeholders: Internal: Brand Team Leader, Brand Team members, In-Field Teams. External: Patients, Healthcare Providers, Agencies, and other stakeholders as appropriate. Travel No Job Type Experienced Schedule Full-time Job Level Code IC Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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