Marketing Brand Manager, Economy Brands, Northern Europe 

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Come and join our team as Brand Manager for our Economy portfolio. You will be responsible for delivering the “World Class Brands” strategy for Ibis Budget and Styles Northern Europe.  

Here is a snapshot at some of the responsibilities you will hold:

• Leading the segment Strategy & Planning 
• Delivering the Northern European 18-month/short-term brand strategy by segment ensuring business Key Performance Indicators are identified and achieved (BEAM, Google Analytics (GA) Traffic, Market Penetration Index (MPI))
• Manage development of regional marketing plans aligned to global Strategic Marketing Plans (SMP) - with regional brand project budget identified across the region
• Driving brand performance and market share 
• Supporting brand content across paid, owned and earned content and brand communication strategies to drive profitable market-share working with Content & Customer Experience (CS)/ Customer Acquisition (CA) domains. 
• Be the first contact for strategic requests and bring together internal as well as external information to supply a 360° overview about the brands in NE region
• Create the ‘big picture’ for the future of economy brands in Northern European region, bring innovative ideas and new perspectives to economy brands  
• Drive brand communication towards partners in cooperation with internal Comms
• Develop guest experience frameworks (brand programs), pillars and touchpoints/markers to grow Reputation Performance Scores (RPS)

Your experience and skills include:

• Min. 2-3 years’ experience in Brand Marketing
• Ability to leverage concepts from the ground up within large matrixed structures
• Advanced English, any other European language is a plus
• Strong interpersonal skills
• Good at building & managing relationships with internal and external stakeholder
• Strategic thinking
• Analytical skills
• Bachelor’s degree or higher level of education (preferred in Marketing)
• Hospitality experience is considered as an advantage

What is in it for you:

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders
• Office with modern design & activity based working concept located in the center of Warsaw
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, Sports Card and private medical healthcare, public transport co-financing
• Workation weeks: Once a year, two weeks during the summer, you’ll have the freedom to work from anywhere you’d like: your Hometown, a New-York skyscraper, a Villa in Bali …
• Work in a multi-national team
• Hybrid way of working (3 days in the office + 2 days at home)
• Talent development opportunities
• Corporate Social Responsibility activities

PLEASE APPLLY WITH CV IN ENGLISH

Do what you love. Care for the world.  Dare to challenge the status quo! #BELIMITLESS