RWS are the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with people globally by communicating business critical content at scale, and enabling the protection and realization of their ideas and innovations. We work with 90 of top 100 global brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide.
What is this role?
RWS is looking for a hands-on Marketing Campaign Manager to design and run campaigns for our enterprise-level language technology solutions. This role will develop the strategy, plan and execution of multi-channel, integrated programs targeting lead generation and progression. We are looking for a digital-savvy campaign marketer who uses data to optimize their campaigns at a high cadence.
The successful candidate will work closely with product, marketing and sales functions to successfully plan, influence, execute and optimize RWS’s wider enterprise marketing campaign strategy. 
Key Responsibilities
* Plan, execute and measure performance of integrated/multi-channel marketing campaigns with the aim of acquiring and retaining enterprise-level B2B customers. 
* Create and refine audience segments for campaigns based on the evaluation of key metrics including open, click through and conversion rates. 
* Apply email and digital marketing best practices to determine new opportunities that will improve the RWS customer experience.
* Explore, examine and introduce new techniques, programs, formats and channels that can improve campaign performance and/or ROI.
* Brief and oversee the work of internal and external agencies (such as writers, designers and animators) who will deliver campaign assets and activity.
* Determine the level of integration possible with demand generation and progression activity conducted by other teams, such as Field Marketing, Product Marketing, Industry Marketing, Digital Experience and Corporate Marketing.
* Maintain regular measurement and report on the ROI of campaigns.
* Use reporting to examine campaign activity for problems or opportunities. Develop hypothesis and actions to mitigate/leverage them.
* Ensure that RWS’s brand and identity is adhered to in campaigns. 
 Ideal Candidate’s Experience:
* 3-5 years in campaign marketing or demand generation roles, ideally aimed at enterprise-level business contacts
* Integrated campaign planning and management experience, including:
o Email Marketing
o SEM
o Paid/Organic Social
o Paid Marketing Programs
o Webinars
o Customer DX
* Development of short- and long-term marketing plans
* Excellent verbal/written communication and presentation skills
* In-depth understanding of key campaign, demand and pipeline metrics
* Growth marketing experience a plus
* Marketo and/or Hubspot experience a plus, but must understand the fundamentals of marketing automation and its integration with CRM systems, such as Salesforce
* Budget planning and marketing operations experience a plus
* Project management experience a plus 

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives  us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch  
 
As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture. RWS is an Equal Opportunities Employer and we are committed in ensuring that all employees work in an environment free from all forms of harassment and discrimination and one that actively promotes teamwork, diversity and trust. All employees have a right to be treated with respect and dignity. RWS operate in a manner for the inclusion of all - any form of discrimination is expressly prohibited. Employees are selected and promoted on merit alone and no other factors whether race, gender, age, religion, marital status, gender identity or disability are taken into consideration. 

We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy and we will adhere to the highest standard.   

Recruitment Agencies: RWS Group PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.