The Marketing Communications Manager (GRIP Level 6) is responsible for driving the Marketing Communication strategy and execution for the Diagnostics (DX) business – with a focus on driving demand for the Laboratory Diagnostics immunoassay portfolio - targeting the USA customer and prospect base. This individual works closely with the USA and Global Business Line teams, and peers aligned to the other business areas and business lines.
We are looking for a marketing communication manager who is passionate about developing, digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.
The senior-level individual contributor, reports to NAM Director of Marketing Communications, DX.
Responsibilities
Strategy
⦁ Develop and execute strategic and tactical marketing communication plans including success metrics to drive growth
⦁ Consult business by sharing metrics and insights as well as best practices and new trends on a quarterly basis
⦁ Work closely with global Business Line communications teams to provide USA perspective into creation of global materials
External communication
⦁ Create and implement an ongoing customer journey with strong focus on digital components
⦁ Develop, execute, measure and improve integrated campaigns to increase customer engagement and generate Marketing Qualified Leads
⦁ Develop, execute, measure and improve marketing material for every step of the customer journey by leveraging or adjusting global material and adding USA specific material
⦁ Collaborate with business line marketing to drive product launches and portfolio messaging for the USA market
⦁ Define and continuously optimize the channel mix to reach the target groups in a cost-effective way
⦁ Ensure target group specific and consistent messaging
Sales enablement
⦁ Develop, create and measure easy-to-use sales material
⦁ Continuously monitor and improve usage as well as the vehicle mix
Branding
⦁ Ensure brand consistency both internally and externally
⦁ Ensure Value Promises and Value Elements integration and consistency as well as a value-based messaging approach
Leadership
⦁ Coach and manage department’s contractor or intern
Required Knowledge/Skills, Education, and Experience
⦁ Bachelor's degree in Marketing, Communications, or related field.
⦁ 6+ years of relevant experience in B2B marketing.
⦁ Strong operational and business acumen.
⦁ Ability to lead and motivate teams without authority
⦁ Strong digital marketing skills
⦁ Creative problem-solving
⦁ Excellent project management
⦁ High attention to detail. Superb communications skills including copywriting.
⦁ Very experienced in creating digital customer journeys, cost-effective, multi-channel campaigns, communication vehicles and marketing automation.
⦁ Ability to work well in highly matrixed, global organization.
Preferred Knowledge/Skills, Education, and Experience
⦁ Experience in healthcare marketing field preferred.
