The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Child Protection Officer/Designated Safeguarding Lead or to the Head of indeed to the Regional CEP so that a referral can be made accordingly to the relevant third part services.

Responsibilities: 

• Writing content for both Press and Internal comms
• Management of website, social media, and EDM
• Plan and executive digital strategies and approaches to optimize awareness and performance by means of increasing traffic visits, driving sales leads and conversions via effective digital channels
• Drive digital performance analytic insights to provide recommendations and solution for future digital marketing strategy and planning
• Oversee and support the digital initiatives and social media platforms management
• Key liaison with media partners on print / digital advertising booking and execution
• Creating and adapting design concept to marketing materials
• Management of print production and execution of marketing materials, assuring print quality standards are met
• Guardian for all Woodland Brand Guidelines
• Event management
• Monitor market trends and competitors’ activities
• Manage marketing budget, ROI and Post event analysis
• Perform ad-hoc duties as assigned by the Marketing and Admissions Director

Requirements:

• Qualification in graphic design, advertising, marketing, or related discipline
• Previous experience in marketing or PR
• Proficiency in Adobe Creative Suite (including InDesign and Photoshop) and other design / publishing software
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience in print production management
• Knowledge of print and digital media landscape in Asia
• Strong interpersonal and communication skills
• Excellent time management and detail-oriented; proven ability to work efficiently, under pressure and tight deadlines
• Fluent in written and spoken English and Chinese (Cantonese and Mandarin)
• Understanding of the Education industry a plus

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.