As a company our mission is to empower every person and every organization on the planet to achieve more. As an employer, we empower our own people to achieve more and make a difference in the world. Join us and be one who empowers billions!

·         Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.

·         Freedom –Microsoft values each individual’s talent and skillset and provides the freedom to explore and enhance them.   

·         Inspiration – Inspiration can be found through our products and how they can improve our customers’ lives.

We are looking for a seasoned Marketing Leader to join the Central Marketing Organization (CMO) in a leadership role responsible for leading the strategy around SMB Marketing.

The US Central Marketing Organization (USCMO) leads marketing for the United States subsidiary of Microsoft. With a broad view of the business, the USCMO focuses on acquiring new customers, driving usage and consumption of Microsoft’s Cloud Services, and delivering fans and advocates across segments and channels. The USCMO partners with Microsoft headquarters to ensure a connected customer experience in alignment with global strategies and local business needs. With marketing excellence and deep discipline expertise in Digital and Experiential Marketing and Analytics, the USCMO supports industry and commercial businesses and delivers B2B marketing. The USCMO uses global content and assets, focuses local marketing investments in alignment with customer buying scenarios, and creates positive customer experiences.

Responsibilities

Success Criteria

Target:

Create a Tiered Targeting Approach: Top Unmanaged and Mid-Tier Unmanaged
Ensure Connected customer flows across Partner, Inside Sales Demand Response and Vendor Tele
Engage:

Drive engagement strategy with Affiliate Programs, 3rd party Start Up Conferences and Communities
Partner with GDC to monitor ABM Programs and Demand Generation health and make recommendations on adjustments needed for US Sub
Partner with OCP to drive strategy on customer engagement by Solution Area
Partner with Demand Gen team to develop comprehensive demand generation strategy
Lead the integration into the SMC-S MBRs to provide insights on SMC Marketing leveraging the agreed upon Business Outcomes (marketing leading indicators of success)
Measure:

# account engaged and % of target list
# contact engaged and intensity of engagement
Operating Principles:

Growth mindset:  Cultivate an “always learning” mindset; learn from mistakes, learn from others, and contribute to others’ success
Maintain a high level of modern marketing excellence, budget, compliance and adhering to standard processes

Qualifications

The ideal candidate will be a voracious learner, quick adopter of leading practices from peers, a courageous leader skilled in executing strategy and strong advocate for marketing when working with Solutions organizations. You should have a strong customer focus and be driven to deliver the best solutions for our customers. You must enjoy being continually challenged in a multifaceted, matrixed and constantly changing environment. This is a leadership role that combines strong business thinking, seasoned marketing leadership with Modern Marketing experience, Digital Marketing Competency, Solution Marketing experience, and the ability to masterfully leverage global programs in your area.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.