Marketing Communications Specialist
Avery DennisonXuhui districtUpdate time: May 19,2020
Job Description

Company Description

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.averydennison.com.

Job Description

  • Work with the Marcomm Manager to deliver and execute comprehensive marketing communications plans across channels (events, digital/social media, direct marketing, and PR) in collaboration with the broader marketing organization and leadership to support key business objectives;

  • Ensure there is an integrated approach to all Marketing Communications (MarComm) activity which is aligned and consistent with the global team;

  • Collaborate, develop and drive regional MarComm activity that is on brand and in alignment with the global strategy;

  • Assist in the management and implementation of the events calendar with all regional marketing events and activities;

  • Develop event plans and manage the execution and successful delivery of activity ensuring all key stakeholders are aligned;

  • Collaborate with respective teams/parties to collect metrics on the activities, and prepare relevant reports to evaluate the success of activities and identify improvement opportunities;

  • Develop and prepare social media calendars, support social media activity by writing, developing and/or proofing content for WeChat, and liaise with Global Communication team on relevant postings;

  • Write, proofread and edit copy for a variety of marketing and communications collateral;

  • Asset and content creation to promote the business and solutions to the relevant target markets including factory and brand owner customers;

  • Manage content/editorial translations as required;

  • Draft and submit project briefs to Creative team that are clear, complete and actionable;

  • Ensure consistency of brand messaging and communication across all activity;

  • Support website content updates;

  • Support compiling monthly marketing Intelligence report from internal and external resources;

  • Ensure all activities are executed to plan and within budget.

Qualifications

  • University graduate with major in Marketing/PR/Business Administration or equivalent

  • Minimum of 5-year working experience in Marketing

  • Prior experience in working with regional marketing team or sizable multi-national company is preferred

  • Able to work well with a team as well as independently, multitask and meet tight deadlines

  • Cheerful and outgoing personalities with good organizational skills

  • Good command of written and spoken English and Mandarin

  • Able to travel up to 30% of the time as required.

Additional Information

At Avery Dennison we do what we love and we love what we do.

We look forward to receiving your application.

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