Position Overview: The MarCom specialist supports one or more MarCom managers in the strategy, development, execution and measurement of marketing communications activities for assigned businesses and market segments. The MarCom specialist manages projects and facilitates internal stakeholder reviews/approvals to ensure deliverables are completed and deployed according to schedule, budget and brand standards. The successful candidate is comfortable working in a highly matrixed environment, has outstanding project management skills, can manage a high[1]volume of projects at once and is experienced with both traditional and digital marketing. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. In this function you will: Provide project management support for the following and at times, take the lead with direction and support from the MarCom manager: Development of results-oriented content marketing strategies and value-driven messaging that resonates with key target audiences at al stages of the sales funnel Execution of measurable, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs On-time, on-budget and on-brand creation/execution of deliverables for the following: Eaton.com/digital, lead generation/lead nurturing, social media, thought leadership, advertising, public/media relations and customer-facing events; utilize the content management platform, Percolate, to manage reviews, revisions and approvals Build Eaton.com web pages using Adobe Experience Manager (AEM); source and resize images; write or edit content for SEO optimization; analyze web traffic and performance using Google Analytics Support product launch activity using the prescribed processes and identify/support opportunities for promoting new products as part of a larger digital offering through audience-focused content and campaigns Understand all aspects of Eaton’s brand promise, attributes and standards; accurately represent Eaton in written and verbal communications to position Eaton as a leading power management company; review content for correct brand, voice and messaging Work closely with MarCom Managers to develop monthly budget forecasts; code and track invoices; provide accurate budget reports Have other responsibilities including archiving files, maintaining literature lists, registering new suppliers, addressing literature backorders and assigning publication numbers When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. #LI-MA1 Qualifications Required (Basic) Qualifications: Bachelor’s Degree in marketing, journalism, English, communications, engineering, business or related fields Minimum 5 years’ experience in B-to-B marketing, digital marketing or communications Strong knowledge of Microsoft Office (word, excel, email, internet) Strong English listen, written and verbal communication skills Preferred experience with or ability to learn tools in MarTech stack, including a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred) Preferred qualifications: Traditional and digital marketing communications experience Aptitude for understanding and explaining highly technical information Aptitude for learning and adopting tools in the Martech stack; experience with the following platforms is a plus: AEM for web development, Eloqua for marketing automation, Percolate for content management and Big Tin Can for sales enablement Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, sales enablement Electrical product, market and channel knowledge Position Criteria: Superior written/verbal communication skills Ability to multitask, build rapport and work successfully in a matrix environment Strong project management skills and attention to detail Creativity What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Sales Region: Latin America Organization: Corporate Sector Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No Does this position offer relocation?: Relocation from within hiring country only Travel: Yes, 10 % of the Time