Renaissance® is a leading provider of assessment technology to primary and secondary schools. Renaissance products promote success amongst students of all ages and abilities through personalised assessment and practice in reading and maths.

Our software helps to enhance literacy and numeracy skills, support differentiated instruction, and personalise learning to optimise student development. Immediate feedback and detailed reporting equip teachers with the information needed to monitor progress and measure growth. Worldwide, we support over 18 million students, operating in 96 countries.

We are looking for a Marketing Content Executive. This is a full-time role based in Renaissance’s Beijing office with a focus on social media management and content development to grow Renaissance’s business and brand in China.

• Understand the company brand and manage company social media accounts including WeChat, Weibo, YouKu, etc.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Develop and manage contents for marketing materials, website, 3rd party platforms, etc.
• Audits and analyses social media presences, including digital advertising costs and returns, if any.
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Manage leads from social media channels and achieve the KPIs.
• Identify free online resources and maximise the use of social media contents
• Identify influential awards in the K-12 education industry, create contents and submit awards
• Coordinate other marketing related efforts in China such as events, printing materials, market research, gifts production, etc.
• Travel with the China marketing event team for tradeshows, workshops and other events.

• Degree in marketing
• Understands what good content looks like and how it impacts the business
• Understands how to drive B2B sales related content metrics / KPIs
• Strong with persuasive sales-led copywriting.
• Strong focus on customer-centric product knowledge and engagement.
• Strong verbal and written communication skills

At Renaissance our mission is: “To accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide.” Inherent in that guiding principle is dedication to serving all identities by recognizing the importance of Diversity, Equity, and Inclusion (DEI) in our organization, our work and our products.

All your information will be kept confidential according to EEO guidelines.