Job Title：Marketing Coordinator

Reporting to：Head of Admission, Marketing and Communications

Duties & Responsibilities：

• Manage the social media landscape for brand monitoring all platforms (e.g. WECHAT, Website.) and user generated content to ensure appropriate content is effective for communications within each channel.

• Identify and communicate with key influencers who can contribute to brand authenticity and create higher awareness amongst the target.

• Monitor all social media for feedback; communicating internally to avoid negative stories and working with sales to improve and/or evolve future content and marketing support online.

• Manage concept development and campaign execution for all social media promotions / giveaways.

• Remain up to date on the fast developing media environment in general and new media technologies and opportunities in particular.

  
  

  Website

• Drive execution of web projects and managing day-to-day planning, scheduling, tracking and reporting for web project-related initiatives.

• Responsible for website design and execution including the use URL landing pages and portals.
  

  Email Marketing

• Work with Marcom team to setup electronic direct mailer program, including brand news, updates, and announcements; and measure performance and KPI’s for analyzing efficiency (data feeds, database hygiene, email templates, translation integrations, automated email setup, web analytics integration, etc.).

Requirement：

• Strong knowledge of adobe Creative Suite.

• Strong knowledge of graphic design, layout and typography.

• Experience of website management.

• Experience of managing and maintaining Wechat platform

• Experience of project management.

• Minimum 2yrs related working experience.

• Strong communication skills in English and Mandarin.

• The ability to show cultural sensitivity and be a good brand ambassador.

• A firm but supportive and approachable manner.

• Willingness to be flexible and accommodating to the demands of a busy International School admissions and administration needs.

• Reliable and highly organized.

Develop supportive and safe learning environments

Dehong International Chinese School is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.

上班地址：曙光路1935号