ELG’s Marketing Department oversees internal and external marketing for ELG. Internal marketing includes but is not limited to ELG event invitations for families and staff, yearbook production, office content and signage design, business card design, and name badge design. External marketing includes building relationships with external channels, such as media, schools, medical facilities, and community groups. The Marketing Department creates promotional materials such as brochures, flyers, and giveaways (e.g. shopping bags, mugs, pens, notepads), as well educational written and graphic content. It supports recruitment of staff and families to use ELG services by attending events, digital marketing (including maintaining the website, SEO, and social media accounts), and strategically advertising. The department, in collaboration with other departments, helps to organize and promote events such as educational seminars, professional development days, and professional networking events.

The Marketing Coordinator supports content production and proofing. He or she is also responsible for outreach at events and through digital marketing.

• Recruitment Marketing

  • Identifies and approaches external channels and candidates for recruitment, in cooperation with HR.

  • Strategically finds sources for potential staff members, such as universities and professional bodies overseas

  • Is active in Shanghai-based expat forums (e.g. Internations, Shanghai Mamas) and relevant LinkedIn groups (Chinese and international) to spread the word about recruitment opportunities

  • Creates proposals for strategically placed advertisements or event attendance, using budget effectively to target potential staff

• ELG Content Marketing & Administration

  • Prepare, proofread, and publish content-related marketing activities. Responsibilities include, but are not limited to, web presence, social media, analysis, search engine optimization, advertising, print materials, and branding. Work with Marketing Supervisor to develop messaging and implement content strategy.

    • Liaise with other department staff for marketing coverage, e.g. interviews, photography, content production and approval.

  • Produce internal marketing materials, such as internal event invitations, yearbook, policy documents, and forms.

  • Manages social media presence, working with Marketing Specialist.

  • Assists in organizing and logistics for marketing and training events.

  • Represent ELG externally at community and professional events, including identifying and registering for events.

上班地址：浦东大道