ROLES & RESPONSIBILITIES

• To grow market share of our TAs and brands that leads to becoming market leader in Vietnam.
• Strategic planning. Building innovative marketing plans for the portfolio.
• Support business sustainability with forecasting of new business opportunities and successful new product launches.
• Leveraging customer insights to differentiate EPD in our target segments and develop the portfolio strategy.
• Support execution of consumer campaigns for key brands.
• Close partnership with Hospital Sales Director and Trade Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs. There is a high degree of indirect influence on sales.
• Lead the Vietnam marketing team with strategic focus and clear priorities.
• Continually upgrade marketing capabilities in the marketing team to develop and retain marketing talent so there are successors being developed for all key roles.
• Recommend validated brand plans for key brands to input to financial planning with deep understanding of:

• Market dynamics (Market/ category/ Brand trends, competitive position, regulatory landscape, local differences etc.).
• Brand in the Consumer and HCP context.
• Business objectives.

• Marketing tasks, activation plans including media and budget.

• Represent Vietnam in EPD Marketing forums to support divisional (EPD) Marketing initiatives.
• Input into regional brand strategies, innovation pipeline/ launch plans, regional campaigns and facilitate best practice sharing to enhance marketing synergies and competencies.

SUPERVISORY RESPONSIBILITIES

• Set a high bar for team performance and inspired the team to exceed expectations.
• Build strong bench of talent development for Marketing with strategic focus and clear priorities.
• Develop and implement Intrapreneurship culture for the team.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Minimum Experience /Training Required:

• Detailed knowledge of Rx products with a specialization in a key TA to support medical marketing:
  • CV (cardiovascular)
  • WH (women’s health)
  • CNS (central nervous system)
  • GI (Gastroenterology)
  • Respiratory
• 10+ years senior marketing experience in the pharmaceutical industry with demonstrated strategic thinking and planning capability that has led to business growth.
• Experience in insight led marketing plan development.
• Track record to launch new products, categories and integrated brand campaigns.
• Experience in media plan briefing and assessment, advertising/ integrated campaign launches, media KPIs and brand health measurement.
• Deep understanding of the workings of consumers, retailers and HCPs in Vietnam.
• Experience in managing a complex portfolio, preferably with experience in Rx, OTC and digital.
• Ideally with broader commercial experience beyond marketing.

Skills and Competencies Required:

• Fresh consumer mindset thinking that shows innovation and ambition.
• Keen interest to challenge the status quo in order to transform the business.
• Agility and clear communication skills to be a key influencer with a variety of stakeholders
• Hungry for a challenge.
• Resilience to upgrade thinking with the objective to grow the business.
• Track record of developing immediate marketing team and the broader marketing organization in developing and retaining talent, building the succession pipeline and progressing marketing careers.
• Intrapreneurial, takes initiative and comfortable to take the lead.
• Exuding high energy, demonstrating progressive thinking that is market competitive.
• Insights driven brand builder. Brand champion.
• Comfortable to operate with multiple competing priorities with limited resources.
• Collaborative leadership style, able to bring multiple parties together to resolve an issue.
• Excellent interpersonal skills.

MINIMUM EDUCATION REQUIRED

• Business degree with MBA strongly preferred.