Job's description

Job Title: Marketing Director

Report to: Vice President – Sales & Marketing

Position Summary:

• Lead & implement overall marketing strategy to ensure long term growth and customer value.

Main Responsibilities:

• Overall Marketing Management


• Liaise with top management to ensure marketing strategies and activities are integrated with other parts of the business and align with the company’s business development objectives


• Contribute to business planning at the senior marketing executive level, and continuously seek and ensure assessment of China market opportunities for further enhancement of business performances


• Lead China Marketing functional activates of market researches, product planning, pricings, marketing communications, channel advertising and promotions, etc.


• Lead the effective development of new products with the Innovation and Sales team to address industry trends and profitable growth


• Manage and optimize communication eco‐system including Digital‐CRM‐eCommerce to engage consumers


• Make sure the brand is effectively and strongly presented in the trade with clear guidelines


• Ensure continuous coordination in the planning and execution process with Sales team and related key stakeholders


• Monitor and evaluate market trends, consumer behavior, and competitor activities to identify opportunities, adjust marketing strategies and plans to meet changing markets and competitive conditions


• Build relationships with strategic suppliers to maximize company business interests

• Organization and Team Management


• Lead whole Marketing team to achieve established sales and profit targets


• Define optimal team structure, competence profile for each position within team


• Establish and continuously nurture leadership capabilities throughout the Marketing organization to ensure the high performance and high engagement

Qualifications:

• Bachelor degree in Marketing, Commercial, Business or related majors, master degree is preferred


• 12+ years of Marketing experience, 5+ years of experience in leading a team across different markets in a matrix environment


• Strong strategic thinking and business acumen, with a proven track record of executing high‐impact, results‐oriented integrated marketing programs


• Significant experience in building and executing digital marketing campaigns, online advertising, and social media strategies in a B‐to‐C marketing environment


• Ability to operate collaboratively in a matrixed team environment with a win‐win orientation.


• Strong influencing and negotiation skills, experience working with and managing agencies


• Excellent business writing and editing skills, organizational and project planning skills, communication and presentation skills


• Strong project management skills to manage multiple projects concurrently


• Innovative, strong interpersonal skills & resilience


• Strong leadership, develop teams by acting as a coach and facilitator

if you are interested in this position, please feel free to contact with me via: ivana.fang@fytecn.com

Desired profile