Marketing Director
AbbottChina - shanghaiUpdate time: August 30,2018
Job Description
RESPONSIBILITIES:
- Develop Long Range Plan in collaboration with cross functional team at country and area level.
- Oversee the formulation of marketing strategies and programmes for the affiliate to achieve sales, margin and market share objectives within budgets
- Implement marketing strategies plan according to plan
- Participate in the development of annual sales volume and profit forecasts, pricing and expense budgets. Forecast product requirements, identify potential supply issues, and develop contingency plans.
- Prepare and manage the marketing expenditure budget, working within the budget and report on major variances
- Liaise with other departments such as regulatory, medical affairs, sales and finance to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison
- In conjunction with sales & scientific affairs and relevant departments update product training to sales and customer service teams regularly
- Maintain up to-date information and understanding of market, competitor and consumer behavior
- Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.
- Maintain the high level of client relations by providing regular marketing information which the client demanded
- Establish and reinforce professional relationship with internal and external partners
- Develop and maintain relations with counterparts at upper levels of Chinese organizations (Academy Organization, Academy Journal Publisher, MOH, Public relationship and Advertise Organization, etc.)
- Establish and sustain close relationship with national and regional KOLs in related specialties
EXPERIENCE:
- Bachelor or Master degree or up in clinical medicine.
- At least 10-year marketing working experience of medical field in which 5 years in managerial grade, very rich faculty of independently management in professional market, especially for education and product(launched products, demonstrated sustainable growth, managed portfolio of brands)
- High ability of communication and expression
- Spirit of entrepreneurship and team-building
- Good command of English speaking and writing is required
- Medicine or sales management background
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