Major Responsibilities/Activities:

• Establishing strategies for creation of line extensions and new products.
• Planning, managing, and executing strategies/programs for portfolio of brands.
• Establishing an externally focused, customer and consumer-centric organization; using insights to choose the right strategies for brand growth both short term and long term.
• Positioning portfolio to meet changing needs of markets, consumers, and business objectives.
• Developing short and long term strategic insights and opportunities from trend drivers and analyses.
• Creating an appropriate blend of consumer, trade and/or Health Care Professional investment to maximize growth.
• Manage total product portfolio and P&L and directly involved with all aspects of the business.
• Managing risk appropriately; making the right resource allocation decisions.
• Acquiring, developing, and retaining top talent. Creates a learning environment with focus on employee development.
• Lead strategic development of CRM and Interactive programs to drive early engagement and brand retention.
• Create standardized ROI measurements to quantify impact on sales, profit and expense.
• Deliver outstanding and state of art execution of online consumer relationship and engagement, development of alternative marketing channels and new media

REQUIREMENTS:

• Industry experiences：
  • Multiple product business
  • Growth business/acquisition
  • Mature/declining business
  • Renewal/turn-around
  • Long range Planning
  • Strategy development, execution, and measurement
  • P&L, budgeting, planning & forecasting, finance
  • Risk-based analysis and decision making, and contingency planning
  • Talent management/development
  • Sales & distribution skills
  • Regulatory, QA, legal policies/environment
• Position experiences:  
  • Execute a series of increasingly complex brand management assignments in multiple categories.  Work in more than one business, in more than one geographic location.
  • Turn around under-performing or failing brand(s).  Take on and succeed with assignments where risks and opportunities are high.  Overcome obstacles.
  • Launch new brands and new products.  Bring innovations to existing brands and products to market.
  • Move from an operational “doing” role to a strategic one.  Achieve results through teams rather than individual effort.
  • Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
  • Carry brand strategy and P&L responsibility.
  • Possess a track record of tangible results in each role
• Required Brand Management Expertise
  • Stage gate analyses/product development processes
  • Launch recommendations
  • Customer, consumer, and shopper insights and understanding
  • Category dynamics
  • Brand visioning and positioning
  • Product branding and messaging
  • Complex pricing strategies
  • Competitive benchmarking and strategies
  • Resource acquisition & allocation
  • Marketing spend ROI
  • Promotions, advertising, external agency relationships
  • Trade/retail and/or healthcare/institutional marketing
  • Media relations