Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of March 31, 2021, BNY Mellon had $41.7 trillion in assets under custody and/or administration, and $2.2 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).

BNY Mellon Marketing & Communications

It is an exciting time to join BNY Mellon Marketing & Communications. The function has embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.

Role description and opportunities

BNY Mellon is a leading provider of data and analytics financial products and technology solutions to a large, diverse and global client base. We are also at the forefront of collaborating and investing in the development of new technologies and digital solutions. Scaling these and other new products is a core part of BNY Mellon’s growth strategy.

The Asset Servicing & Digital (ASD) Marketing Director, reporting to the Head of Marketing for ASD, is an instrumental role in advancing new client and prospect opportunities and presenting BNY Mellon as a digital-first, technology-driven company. He/she will lead a team that partners closely with senior leaders to drive ASD’s key strategic messages by developing segment-specific thought leadership and driving thoughtful ABM campaigns that reach key decision makers at our client firms.

Key Responsibilities:

• Lead and drive a client-focused culture and mind-set to deepen client relationships, advance new client and prospect opportunities and leverage broader Bank relationships, systems and knowledge.
• Create a vision for innovation and digital solutions.
• Identify opportunities to create client-centric cross-sell and engagement strategies, optimizing products, channels and budgets.
• Partner heavily across the organization to align acquisition strategies. Maintain strong working relationships with key partners and stakeholders to ensure smooth transition and execution of projects.
• Provides strategic guidance and creates compelling vision for the function. Work with the team to create dynamic new product messaging, marketing materials, communications, sales tools.
• Responsible for the financial resources of the area, ensuring adherence to budget and management of expenses.
• Maintains collaborative relationships with senior business stakeholders and external partners to align activities to key strategic objectives and disseminate firm-level messages across teams.
• Oversees strategic planning process across functions. Provides strategic guidance and creates compelling vision for the function. Generates and considers actions for achieving long-term goals. Helps drive strategies most likely to succeed and allocates resources accordingly. Aligns resources with other business areas. Rapidly assesses and applies effective decision-making.
• Develops standard operating procedures, policies and overall guidelines within their functions. Proactively proposes improvements and solutions. Identifies and champions the best creative ideas and actively advances them. Builds excitement across teams for creative options.
• Assumes responsibility for the outcome of functional or business initiatives. Quickly and decisively takes action while mitigating risk.

Qualifications

• 12-15 years of years of progressive demand generation experience in high-growth environments
• Experience in building, leading and motivating teams while collaborating in a matrixed organization
• Experience with B2B and B2C marketing programs
• Highly analytical mind-set and attention to key metrics
• Experience with marketing software tools including Marketo, Adobe Analytics, Seismic
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Primary Location: United States-New York-New York
Internal Jobcode: 85409
Job: Sales/Marketing
Organization: Marketing Communications-HR10725
Requisition Number: 2108699