What we do:

SDL Machine Translation and Iconic Translation Machines have come together to provide the world's most powerful, comprehensive and adaptable neural machine translation platform - Language Weaver. We provide secure enterprise machine translation solutions, adapted to our businesses content - empowering our customers to communicate without language barriers.

Language Weaver is an award-winning proprietary technology which grew from research labs across the world, to the workflows of global enterprises. Its core function is to integrate with content intelligence applications to minimize the effort required to translate multilingual content.

Language Weaver is part of RWS, a world-leading provider of technology-enabled language, content management and intellectual property services. We help our clients to connect with and bring new ideas to people globally, by communicating business critical content at scale and enabling the protection and realisation of their innovations.

Intro
Are you passionate about building great customer experiences and developing scalable products? Do you want to have impact on thousands of enterprise customers and improve the way they process multilingual content every day? Do you want to be part of a fast-growing product line and work in a fast-paced entrepreneurial environment? Does building new products excite you?
 

About The Role

The Marketing Director is responsible for driving the success of Language Weaver in the marketplace. They will be an inspiring leader, a creative with great vision and expertise in their field, whilst building a marketing strategy that drives innovation and growth.

Responsibilities
* Develop, establish, and maintain the high-level demand generation strategy to meet the business objectives.
* Build lead generation strategies that deliver quality sales leads across all channels.
o Measure and analyse data to increase channel engagement and generate more inbounds.
o Create lead nurturing programmes that increase conversion.
o Proactively find and test new segments and new channels to increased MQLs.
o Improve the quality of the MQLs – as measured by their conversion into SALs, SQLs.
* Craft integrated omnichannel marketing tactics, including website, email, events, organic and paid social media, advertising and syndication.
* Create targeted upsell and cross-sell campaigns plus account-based marketing programs to grow existing relationships.
* Manage and nurture marketing team to fulfil business unit goals.
* Manage all Language Weaver content on languageweaver.com, rws.com trados.com, liaising with key website stakeholders as appropriate.
* Manage and report on the marketing budget.
* KPIs and reporting - own reporting and weekly analytics to share a single source of truth with business stakeholders.
* Continually monitor key performance metrics; provide meaningful insights that “get to the why” and lead to action.
* Grow the marketable database of Language Weaver contacts.
* Establish strong, effective relationships with the Sales and Business Consultancy (Pre-Sales) and ensure that the right sales content assets are being prioritised and delivered.
* Establish, run, and manage the marketing activity calendar.
* Put in place key marketing processes, liaising with Marketing Operations and Digital Marketing.
* Work closely with the central Events team to run a program of brand awareness and lead generation events. When the event is not managed by the central team, drive and manage the correct resourcing of that event.
* Develop relationships with key industry and vertical influencer publications – beyond Localisation.
* Create marketing collateral, website, blogs, social media, press releases, articles, presentations, events, and conferences.
* Build relationships with external agencies.

Required skills
* An expert in lead generation and campaign marketing, with a proven track record of managing global programs.

* Big picture thinking with meticulous attention to detail; understand the overall business and marketing strategy, translate that into a demand strategy and guide the execution.
* Successful track record in senior marketing role.
* Experience of managing a marketing team.
* A high bar for quality of marketing programs and a willingness to work closely with team members to develop skills and mentor high-potential individuals.
* Naturally collaborative, with a dedication to putting business needs first.
* Fuelled by the desire for results and growth.
* Exceptional project management skills and the ability to manage multiple projects - delivering results on time and in budget.
* Able to drive initiatives through and resolve obstacles/blockers effectively.
* A practical approach – does what it takes to get the job done.
* Excellent communication and negotiation skills.
* Ability to think both creatively and commercially.
* Happy to work at both strategic and operational levels.
* A self-starter that is comfortable taking full ownership and responsibility of projects and processes.
* Experience working closely with a sales organization with a strong affinity for success.
* Proven track record of challenging the status quo and introducing and championing pioneering approaches to marketing.
 

Life at RWS: We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch. 
 As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture.

We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy, and we will adhere to the highest standard.   

Equal Opportunity: RWS embraces diversity and promotes equal opportunity, we are an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.  RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

Recruitment Agencies: RWS Group PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.