Role Summary:
Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands.

Essential Responsibilities:

• Support the overall strategy development for the PDx business, working with a team of direct and indirect reports as well as the PDx organization
• Support ideation and capture of internal/external inputs, collate and prioritise as appropriate- proactively bring forth recommendations on new strategic ventures
• Support operating mechanism and forum for assorted strategic resources across the PDx business
• Coordinate market intelligence and competitor data in support of developing new strategies
• Lead specific project or functional based strategic deep dive initiatives- coordinate and commission efforts of external vendors
• Facilitate and coordinate strategic forums with internal SMEs as well as developing a network of external KOLs
• Support of business case generation for new strategic ventures
• Continuously monitoring and analyzing competitor activities and strategy- establish and own key communication mechanisms on strategic data
• Support key BD activities linked to strategy development

Qualifications/Requirements:
1. Bachelor’s Degree in Marketing, Business Administration or related field
2. 8+ years’ experience in marketing, product marketing or related field
3. Prior experience in a leadership role with direct reports (may not be required in all cases)
4. Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
5. Excellent oral and written communications skills
6. Ability to motivate and lead a team of reports
7. Strong analytical and process skills

Desired Characteristics:
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 10+ years’ experience in marketing, product marketing or related field
3. Deep marketing expertise in market & customer insights, product commercialization and branding
4. Healthcare product/industry acumen
5. Experience in (enter segment or care area here)
6. Experience managing a global brand
7. Innovation – develop new ideas through collaboration and execute on creative ideas
8. Team oriented – ability to motivate and work well with diverse, global and cross-functional teams
9. Influencing skills – ability to motivate individuals and demonstrate organizational influence

About Us:
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com

Locations: China; ShangHai; Shanghai