Responsibilities:
? Develop full understanding of the brand’s target consumers and its personality
? Monitor press coverage of Element Fresh and other brands in the industry
? Identify key International Media contacts in all existing and target cities; develop strong relationships
? Contribute ideas and thoughts to the development of marketing programs
? Support marketing events (e.g. Tennis Masters, media events etc.)
? Translate all MKT related English copy, documents
? Develop relationship with International schools, and assess/develop cooperation opportunities
? Conceptualize and develop “Fresh Facts” (nutrition tips): information search, collection, editing and publishing
? Element Fresh merchandise development

Skill Requirements:
a. Technical skills
? Marketing services management
? Media/PR
? Sponsorship management
? Creative writing (CH/E)
? Cross-functional cooperation

Skill Requirements:
b. Personal skills
? Honesty, integrity and passion for achievement
? Highly-developed sense of responsibility
? Ability to manage urgent and important issues in a timely manner; setting priorities
? Excellent communication skills
? Observation skills and attention to detail
? Fluent in Chinese (preferably Mandarin and Cantonese) and English

Experience
? International exposure, ideally overseas work experience