Informa is leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high-quality, peer-reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

You will work in a caring team that emphasizes releasing the potential of each member. This role is responsible for executing marketing communications to target audiences in China. The Marketing Executive will work with the Senior Communications Manager to deliver on a communications strategy that supports our company brand and marketing promotion campaigns, which helps convey clear messages about the value we provide to our customers to attract potential and nurture existing customers. This role implements the communications plan which supports key business imperatives to achieve broader goals of submission and revenue growth.

Please submit your application before advert. closing date: Mar. 7th 2022

What you'll be doing:

• Understand the requirements of researchers and authors in China and use this knowledge to implement the outlined communications plans.
• Create marketing content based on research articles and marketing collateral. Develop and deliver clear and compelling marketing communication messages to promote content.
• Liaise with and manage external vendors and agencies on daily basis.
• Use all available communications channels effectively, including social media, SEO, print, email, and face-to-face.
• Support online & offline marketing campaigns leading by the Communications team to present T&F brand and portfolio.
• Souvenir management from planning to go to market.
• Collaborate with Researcher Engagement team and B2B marketing team to implement marketing campaigns.
• Monitor discussion of our brand within the China market and collect market intelligence of competitor activities.
• Identify and contribute to initiatives and projects aimed at addressing specific communications needs within the China market.
• Act as the key point of contact for China-based colleagues on communications.

What we're looking for: 

• Degree level or equivalent professional qualification
• A good understanding of the role communications plays in corporate messaging and customer engagement.
• Excellent verbal and written communication skills, including for formal, marketing, and other types of communication, with the desire to develop presenting skills.
• Attentive to details while bearing the full picture in mind.
• Passion for content and engaging people through the content of high quality.
• Proven record of experience in social media channels. Experience in managing an agency or a third party in design is a big plus.
• Experience of working in a Marcomms or Corporate Communications role in China.
• Good command of written and spoken English, comfortable working in a cross-cultural global platform and English working environment.

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in China
• This role is open to candidates in all areas across Beijing. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.