Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

The aim of this role is to take customer-centric approach to enhance relationships with researchers. This role needs to understand the motivations and desires of scholarly researchers and use these insights to craft attractive messages that demonstrate the value of T&F services. This role is responsible for the implementation of a full range of marketing activities in China, to achieve business goals. Using analysis of existing opportunity data, external institutional data resources, and personal market research, the Marketing Executive will work closely with internal stakeholders on delivering a superior researcher experience and on growing revenue.  

Advert. closing date: May 27th 2021

What you'll be doing: 
Your job responsibilities include the following but not limited to:

• Investigating and analyzing what types of content and messaging works at different stages of researcher life cycle
• Implementing marketing campaigns to engage researchers through ongoing and organized campaigns via offline and online channels
• Presenting analysis and information in meetings and providing an understanding of the customer, target markets, and sales expectations 
• Carrying out customer and market research through academic conferences and feeding outcomes into strategic data driven plans 
• Using customer data and insights to drive informed decisions and plans 
• Contributing to team and departmental objectives, as required. Support the Marketing Manager in planning and implementing subject/channel or team level projects/campaigns.

What we're looking for: 

• Publishing industry background strongly preferred but not a must
• Successful experience in managing a product portfolio or customer channels
• Excellent skills in marketing copywriting
• Strong commercial acumen and an awareness of keeping up to date with current market trends
• Able to work in collaboration with colleagues globally with effective communication and interpersonal skills
• Strong Data analytics capability
• Proven ability to grow and nurture customer or partner relationships 
• Demonstrated initiatives in continuous learning by identifying and developing skill gaps 
• Good command of written and spoken English, comfortable working in a cross-cultural global platform and English working environment
• Degree level or equivalent professional qualification

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• This role is based at Beijing, China
• The role will initially be home-based, with occasional travel required to our office in Beijing, Covid-19 permitting.  

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.