Job Grade : Mid-Senior Management level

Purpose Statement

To support Senior Marketing Finance Manager in providing financial analysis & insights as a part of the Area team ensuring focus on effective pricing & excise and trade margin strategies, competitor intelligence and revenue recognition. Furthermore supporting the marketing as a business partner providing advice on resource allocation, brand and trade spend effectiveness, benefits tracking and ensuring marketing governance and controls are in place

Key Accountabilities:

Business

• Identity Pricing and Excise opportunities through multiple scenarios preparation and conduct P&E committee on a regular basis to get the alignment with key stakeholders through the forum
• Support the establishment of performance management process to ensure resource is properly allocated to utilize business opportunities and growth, as well as to ensure Marketing Finance Governance in place
• Ensure competitor intelligence and financial information is prepared with sounded assumption along with the updated market dynamics and available external information to support decision making for senior management team
• Support Key account negotiation on pricing, trade margin, terms, and visibility through feasible plans and scenarios preparation to ensure Total Customer Investment achieving the objective
• Drive the Business planning process which includes ODM, CoPlan and relative others ensuring all documentation, analysis are complete and that financial guidelines are adhered to
• Support the Senior Marketing Finance Manager in driving Finance projects / cost reduction initiatives as directed from time to time
• Development and monitoring of Finance Focus Areas/Charter and support Senior Marketing Finance Manager in ensuring delivery
• Promote a cost consciousness culture within the organisation by seeking smarter ways to spend
• Seek out opportunities to be efficient and effective as part of continual process improvement

People

• Demonstrate exemplary self leadership and support the overall Finance team agenda
• Embrace a culture of high performance and a “great place to work” living our BAT Ethos
• Builds enthusiasm for change within Finance and demonstrate a high degree of self awareness of the leadership role
• Serve as SPOC on behalf Finance Teams in the Area and end markets
• Actively promote and build cross-functional relationships, creating an environment where information and resources are shared, and cross-functional partnership and consultation are valued in the pursuit of business goals

Experience:

• Minimum five years' experience in tobacco or a similar FMCG category
• Financial analytical skills such as ROI and NPV to perform/review financial analyses together with the capability to provide commercial insights
• Understanding company planning process
• Understanding of marketing strategy, principles, and relevant analytical tools including knowledge on commercial aspects of the business such as Trade & Brand Marketing activities
• Understanding and knowledge of financial management and systems
• Managerial & Interpersonal Skills:
• Effective communication skills
• Effective negotiation and influencing skills
• Motivating, coaching and developing people
• Project management
• Developing and maintaining relationships with external Suppliers