Marketing Governance Officer
花旗银行有限公司ShanghaiUpdate time: August 10,2019
Job Description
上海市

Job Purpose:

  • To support end to end acquisition of credit cards via digital channel

  • Manage and monitor paid digital advertising to make sure message and visuals are on brand and complied

  • Manage and control aggregators to fully comply with regulation requirements

  • In charge of team governance, including internal control, audit, reviews, etc

Enhance the efficiency and productivity for cross team works

Key Responsibilities:

  • Manage paid digital platforms such as SEM, Digital Banners, and Aggregator platforms on key digital KPIs of Traffic, Click Through Rate, Submissions, Approval Rates, and Cost Per Account

  • Monitor team governance to make sure operation processes are in compliance and conduct regular controls ie. MCA, Record Management, Third Party Management (contract management), Gift inventory log Etc.

  • Help with proof-reading marketing materials to make sure the content accuracy before production

  • Help with insurance seminar management i.e. material production, gift procurement and payment

Knowledge/Experience/Technical skills:


  • Minimum 3 years of experience in digital marketing related working scope.
  • Good communication skills in both Chinese and English.
  • Good working knowledge of control functions
  • Good understanding of various Internal and external compliance needs.


Personal Skills:



  • Strong Stakeholder Management Skills (e.g. communication, influence & negotiation)

  • Strong ownership and accountability

  • Strong interpersonal skills, situational awareness and emotional intelligence

  • Strong MS Word/PPT skills.



职能类别: 其他

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