Responsibilities :

• Responsible for annual and long-term business development results
• Executes marketing strategies to grow the business as per the Strategic Plan, and help the sales team to meet annual sales quotas and profitability.
• Develops and executes market strategies aimed at maximizing market share, excellent new product launches and build brand awareness and customer loyalty. 
• Creates and executes innovative strategic plans to support both annual sales targets and provide a foundation for long-term business growth.
• Develops customer relationships with the key opinion leaders (including international proctors) that influence the business.
• Personally, engages in developing and monitoring major strategic sales initiatives; participates in developing and managing major accounts; lead new product introductions; and works for expanding the overall market along with customer associations.
• Track and collate market research and competition data to enable formulation of country strategic and sales and marketing plans.
• Personally involved in selecting, developing, motivating and retaining a high performance marketing team.
• Ensures the marketing resources dedicated to the division measure up to and implement activities of the high-performance guidelines embedded in the High-Performance Marketing Management (HPMM) standard
• Ensures that all the marketing activities are legally and ethically compliant, without compromising our code of conduct, and the principles stated in Abbott compliance manual.

Professional Knowledge, Skills & Qualifications

Industry Experience

• Develops and maintains new business, works closely with Physicians to become a source of education and information. Gains respect and trust with internal and external customers quickly.
• Previous experience in coaching and mentoring staff.
• Good understanding of the industry process and function; able to convincingly discuss the industry process and function with customers, as well as internal and external experts.

Selling Skills

• Selling skills that include managing customer relationships, discovery of customer needs/requirements, follow up of sales leads, demonstrating the products, able to develop solutions and resolve problems, negotiating and closing the deal. 

Other Skills

• Impact and influence: Develops and uses effective strategies to influence others or to gain their support.
• Open communication and listening: Ensures an accurate understanding and acts in a way that facilitates open exchange of ideas and information.
• Organizational awareness:  Understands the agendas and perspectives of others; able to recognize and effectively balance the interests and needs of one’s own group with those of the broader organization.
• Planning and organizing:  Effectively identifies, plans, schedules and co-ordinates the resources (people, material, information, time) required to accomplish your goals.

Computer Skills

• Experience using Microsoft Office Suites i.e. Word, Excel, PowerPoint
• Qualifications
• Tertiary qualifications in biomedical / engineering / medical science / human movement or related field (Coronary Care Nursing/Cardiac Technician) essential.
• Additional tertiary qualifications in business management are advantageous.