JOB SUMMARY 工作总结:

• Plans, directs, and leads the development and execution of marketing strategies for all SH product. Responsible for managing all aspects of the divisional marketing activities to establish and maintain a market leadership position in the country. Work with Country management team to determines and implements the appropriate sales models, by geographical region, city or account, to maximize revenue and profit.

RESPONSIBILITIES 职责:

• Responsible for annual and long-term business development results
• Executes marketing strategies to grow the business as per the Strategic Plan, and help the sales team to meet annual sales quotas and profitability.
• Develops and executes market strategies aimed at maximizing market share, excellent new product launches and build brand awareness and customer loyalty. 
• Creates and executes innovative strategic plans to support both annual sales targets and provide a foundation for long-term business growth.
• Develops customer relationships with the key opinion leaders (including international proctors) that influence the business.
• Personally, engages in developing and monitoring major strategic sales initiatives; participates in developing and managing major accounts; lead new product introductions; and works for expanding the overall market along with customer associations.
• Track and collate market research and competition data to enable formulation of country strategic and sales and marketing plans.
• Personally involved in selecting, developing, motivating and retaining a high performance marketing team.
• Ensures the marketing resources dedicated to the division measure up to and implement activities of the high-performance guidelines embedded in the High-Performance Marketing Management (HPMM) standard
• Ensures that all the marketing activities are legally and ethically compliant, without compromising our code of conduct, and the principles stated in Abbott compliance manual.

OTHER FUNCTIONS AND RESPONSIBILITIES 其他功能和职责

• Willing to travel and work overtime
• Handle and process customer complaints in timely manner and according to Abbott APAC and Abbott country’s policy and requirement
• Execute the job responsibilities according to applicable standard operating procedures of Abbott APAC and Abbott country  
• Ensure applicable standard operating procedures of Abbott APAC and Abbott country are executed
• Perform other related functions and responsibilities assigned by supervisor

PREFORMANCE FACTORS 绩效因素:

• Focuses on the Customer:  Is dedicated to meeting the needs of internal and external customers
• Delivers Results with Integrity:  Meets commitments and produces the right results at the right time.  Adheres to moral and ethical principles. Believable and trustworthy.  Does what he/she says they are going to do
• Teamwork/Supporting our Colleagues:  Collaborates with co-workers to achieve work group and company goals
• Initiative:  Acts without prompting or direction from others.  Constantly strives to improve own and company performance
• Personal Involvement:    Personally engages his/her interests, emotions or commitments in their work
• Build High Performance Teams
• Attracts, Develops and Retains High Potential employees

Professional Knowledge, Skills & Qualifications

Industry Experience

• Develops and maintains new business, works closely with Physicians to become a source of education and information. Gains respect and trust with internal and external customers quickly.
• Previous experience in coaching and mentoring staff.
• Good understanding of the industry process and function; able to convincingly discuss the industry process and function with customers, as well as internal and external experts.

Selling Skills

• Selling skills that include managing customer relationships, discovery of customer needs/requirements, follow up of sales leads, demonstrating the products, able to develop solutions and resolve problems, negotiating and closing the deal. 

Other Skills

• Impact and influence: Develops and uses effective strategies to influence others or to gain their support.
• Open communication and listening: Ensures an accurate understanding and acts in a way that facilitates open exchange of ideas and information.
• Organizational awareness:  Understands the agendas and perspectives of others; able to recognize and effectively balance the interests and needs of one’s own group with those of the broader organization.
• Planning and organizing:  Effectively identifies, plans, schedules and co-ordinates the resources (people, material, information, time) required to accomplish your goals.

Computer Skills

• Experience using Microsoft Office Suites i.e. Word, Excel, PowerPoint
• Qualifications
• Tertiary qualifications in biomedical / engineering / medical science / human movement or related field (Coronary Care Nursing/Cardiac Technician) essential.
• Additional tertiary qualifications in business management are advantageous.