Marketing Intelligence Specialist
肖特精密材料和设备国际贸易有限公司ShanghaiUpdate time: June 22,2019
Job Description
Your tasks:
- Research, prospect and qualify new business opportunities utilizing internal and external databases, directories and resources maintain timely, accurate and uniform documentation of all sales records in the CRM system
- Support the set-up process and ensure daily news clipping service for SCHOTT’s markets in China using the new Market Intelligence Platform – INTELLIFY
- Conduct research on behalf of the sales department to uncover potential new leads and/or emerging markets
- Manage market research providers and consulting partners in China
- Maintain research on competitive destinations regarding product inventory, marketing and sales strategies
- Gather, organize and post all historic data related to group sales performance
- Responsible for presenting data in charts, graphs, tables or other formats for stakeholder presentations
- Optimizes SEM/SEO continuously to drive keyword ranking & KPI improvement
- Maintains content of social media platforms and B2B industrial platforms
- Supports local trade fairs and customer events and leads entries into CRM system
- Leads vendor payment procedure in SAP system
- Supports regional market intelligence requests from different BUs and locations
- Strategic thinking for China marketing activities align with local business strategy and improve branding awareness with tools
- Perform other related duties, special projects and assignments as required
Your profile:
- Bachelor degree or above in marketing or business administration
- 2-5 year working experience in Marketing or Sales role
- Working experiences in international B2B companies preferred
- Good written and verbal communication skills both in English and Chinese
- Excellent problem-sloving and analytical skills
- Ability to work with large dataset and summarize findings in a clear format
- Strong mathematical skills to analyze reports including conversion rates, business won and lost and return on investment formulas
- Working knowledge of Microsoft Office software products, including PowerPoint, Excel, Word and ability to quickly learn industry related windows softward
职能类别: 市场企划经理/主管 市场企划专员
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上班地址:上海市虹梅路1801号凯科国际大厦301室
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