Marketing- Lead Generation
聚思鸿信息技术服务有限公司ShanghaiUpdate time: August 2,2019
Job Description
- Main Responsibilities:
Planning
- Assist Sellers’ go-to-market strategy formulation: Identification of right Segments and Accounts, Event.
- Provide Industry insights.
- Build “Master Jedi Knowledge Base”: LOBs descriptions, account history, financial reports (*Work with Finance for account financial analysis/attractiveness), growth targets (Emerging Business growth, New Business)
Targeting the Rights Contacts
- Provide campaign support/messaging and guide team with content/event marketing
- Manage outreach: Revise Sales Target Account plans based on coverage/feedback on potential/Demand/Lead Gen Support, Last Contact alerts
New opportunity development
- Understanding Client, its customers/market and competitors
- Identify Cross Pollination opportunities: Revenue realized from CNX assets, Track proposals
- Existing footprint versus White Space mapping
Reporting & Analysis
- Tracking “Marketing Generated” Deals
- Track outreach: Last contact tracking, Potential/contract tracking, and Lead Scores from digital/email campaigns
- Maintaining a robust tracking structure of all campaigns, key highlights, stage movements on opportunities in pursuit
Desired Skills and Experience:
- Strong leadership and persuasive presentation skills
- Proven analytical skills to track performance of a sales team.
- Ability to conduct analyses on Sales Activity data to generate - recommendations for business growth, efficiencies and process improvement
- Strong problem solving, written and verbal communication skills with the ability to articulate complex analyses
- Experience with CRM systems
- Strong interpersonal and communication skills to effectively interface with field and corporate departments
- Ability to conduct sophisticated and creative analysis, and translate those results to easily digestible messages, communications, and presentations
Qualifications:
- Good written & spoken knowledge of English
- Bachelor’s degree is required. Professional degree in business management is preferred
- Good knowledge of English Language – Spoken and Written
- Having work experience in Lead Generation/ Pre – Sales activity
- Superior skills in analytical and presentation tools such as Excel and PowerPoint
- Exposure to Sales CRM and other marketing/ campaign management tools
- Flexibility and ability to adjust on the fly to new demands; sense of urgency
Skills:
- Communications: Persuasive and compelling written and verbal communications skills in Chinese/ Mandarin
- Analytics: Intermediate proficiency in Excel and Power Point
- Project management skills: Proficient in bringing projects in on time, under deadline
- Collaboration: Able to establish and maintain excellent relationships with stakeholders
Personal Attributes:
- Self-motivated with a highly collaborative style
- Aggressive, proactive and energetic self-starter
- An analytical and strategic mindset, with the passion and drive to take real ownership
- Strategic and Creative thinker
- Able to move quickly to produce deliverables and results
- Goal and results driven, competitive
- Independent worker
职能类别: 市场/营销/拓展总监 市场/营销/拓展经理
关键字: Marketing
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联系方式
上班地址:汶水路299弄31号楼503室
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