Marketing Lead - North Asia
HERE TechnologiesBeijingUpdate time: August 30,2019
Job Description
What's the role?
Are you an experienced marketing and communications leader who loves building highly efficient and effective teams? Are you a dynamic personality that can be both the architect and implementor of demand generation activities, comprehensive communications plans, sales enablement and event support? If so HERE Technologies has the opening for you. We are currently hiring a Marketing Manager role for our Northern Asia region (primarily encompassing Japan, Korea and China).
In this role, you will be responsible for all marketing and communications activities within the Northern Asia Region. You will work closely with Sales leadership to drive specific plans and ensure best-practice alignment across the rest of APAC, while enabling local optimization and impact. Must have experience in a matrixed organization interacting with and with dotted line responsibility to multiple functions organizations.
In this role you will have responsibility for regional shared KPI’s with both the Global Brand teams and Regional Sales Organization. Your function in this role is to manage programs that directly impact these shared KPI’s but still incorporate and encourage key stakeholder feedback.
Responsibilities
- Execute or enable lead generation activities that build awareness, drive demand, create and nurture leads, and build and accelerate pipeline all while maintaining alignment to the positioning and messaging set by Revenue and Product Marketing.
- Maintain a deep cross-functional partnership with the regional sales team, Lead Development team, peer Regional Marketing Leads, and the broader global Brand teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.
- Enable and manage localized marketing and communications plans including high touch marketing events and programs that increase awareness of HERE, generate quality pipeline, move prospects and customers through the sales cycle, and build customer intimacy.
- Enable and coordinate with the Global Developer Relations teams to engage and foster developer acquisitions.
- Represent the larger Marketing and Communications team within our Northern Asia region.
- Enable and coordinate with the Global/Regional Communications and Industry Analyst Relations teams within their assigned region
- Measure, analyze, and report the impact and results of all Brand (Marketing and Communications) activities and programs to stakeholders and the regional leadership team
- Collect regional/local information that contributes to ongoing market research and supports the regional marketing/sales activities. Contribute a regionally focused view of the targeted Ideal Customer Profile through account segmentation and detailed understanding of the buying process.
- Build the HERE brand and develop brand affinity to achieve a tangible lift in brand attributes among the target audience. Position HERE as a leader in the specific industry space through the deployment and management of Regional initiatives
Who are you?
You have a strong foundation in marketing and communications strategies within Northern Asia (primarily focused in Japan, Korea and China). You are able to work with Regional and HQ resources to develop and implement effective regional plans that support revenue generation, sales support/enablement, event management, Industry Analyst Relations, Developer Relations, and general communications (both external/internal). You will be the primary marketing and communications contact within the Northern Asia region and regional sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions
- 10+ years of marketing and communications experience in a B2B organization
- Bachelor’s degree in marketing, economics, business or related fields
- Direct experience in go-to-market planning, development and execution across multiple marketing channels
- 5+ years working within a matrixed organization – both remote and on-site
- Ability to think critically and make optimization decision based on data analytics
- Deep expertise and experience in B2B SaaS (or similar high volume, high velocity markets).
- Previous background or experience in the Mapping and Location Services Industry is a plus.
- Strong project management skills with the ability to juggle multiple tasks and consistently meet deadlines and objectives
- Ability to travel up to 50%.
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Who are we?
Ever checked in somewhere on social media? Ever tracked your online orders? You might be using HERE Technologies every single day without even realizing it. You can find us everywhere: in vehicles, smartphones, drones or third-party apps. We believe that with the right people, we will continue to be a game-changer in the technology industry and improve the daily lives of people around the world. Find out more by clicking the video below or going HERE.
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