Our client set up a credit card enablement platform, aiming to increase card acceptance in traditional sectors and providing individuals and businesses with a more rewarding way to make and collect big payments.

Responsibilities:

• Utilize your knowledge of the customer to develop ad assets that communicate product value
• Own and manage the company's B2B and B2C marketing campaigns from the beginning to the end – includes but not limited to campaign planning and execution of online lead generation and customer acquisition across multiple paid channels such as Facebook, Google and LinkedIn
• Nurture leads and increase activation through marketing automation 
  Work closely with cross-functional teams such as sales, product, bizops, compliance etc to achieve your goals
• Build campaigns including running regular reports, analysis and optimisation based on cost and ROI, scaling based on performance
  Improve site traffic conversion through experimentation of customised landing pages
• Brand guardian ensuring consistent look and feel / tone of voice across all comms and business functions
• Maximise customer lifetime value by planning and delivering CRM strategies based on customer segmentation to encourage customer retention and loyalty

Requirements:

• Bachelor’s degree in Marketing, Communications or Business preferred
• Minimum of 5 years of relevant B2B and B2C marketing experience
• Well verbal and written communication skills
• Analytical and metrics-driven
• Possess an eye for design and flair for writing
• Past experience in running acquisition campaigns on Facebook, Google and LinkedIn, as well as CRM and other marketing tools. Past experience of using Hubspot is a plus
• A good team player  (no politics!)
• Shows the ability to be resourceful in the face of obstacles, proactive problem solver
• Having personal qualities of integrity, credibility and quality
• Flexible and able to manage multiple projects simultaneously, work within an ambiguous, fast-moving environment
• Past experience in payments or credit/lending industry a plus
• Well verbal and written communication skills in English and Cantonese/Traditional Chinese