1. Job search
  2. Beijing jobs
  3. Marketing Manager
Marketing Manager
Red BullBeijingUpdate time: July 16,2019
Share Save Job Follow this company
Job Description
The Marketing Manager is responsible for the can and the media business. They focus on turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. They understand the local consumer, take full ownership of the business strategy and values, and develop the country marketing plan. They set short and mid-term objectives to achieve a desirable and relevant brand image, increase product understanding and trust, and overall brand values. They must drive the China business online, with a focus on e-commerce and the unique Chinese social media ecosystem.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:


Strategic Direction and Rightness of Brand Priorities
Marketing Innovation
Premium Appeal and Executional Excellence
Organisational Capabilities and Enabling Structure
General
E-Commerce

EXPERIENCE

Your areas of knowledge and expertise

That matter most for this role:
  • Minimum of 5 years marketing experience.
  • A creative mind with a track record of creating new ideas, putting them into practice and assessing results.
  • A strategic leader who takes initiative and ownership.
  • Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent.
  • Strong planning and budgetary skills.
  • Knowledge of the ‘fast moving’ consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business/digital world.
  • Clear understanding of markets, sales and distribution, competitor activity and consumer behaviour in a brand and FMCG context. Up to date on digital trends and digital consumer behaviour.
  • Strong analytical ability and commercial acumen to understand financial statements and market trends.
  • Effective negotiation and interpersonal skills.
  • Excellent presentation, communication and influencing skills.
  • Strong brand and product affinity.
  • E-commerce specialist, with strong understanding of Chinese e-commerce ecosystem, and proven track record of driving brands online in China
  • Able to develop and deliver best in class digital marketing plans to existing and prospective Red Bull audiences across social and e-commerce in China. Drive the overall strategy of ‘More people, More often, For longer’ through a structured acquisition, engagement and retention plan. Manage pacing, creative optimization and implementation throughout.
  • Able to drive innovative programmatic advertising opportunities leveraging cutting edge technology and new platforms, channels, formats, targeting, etc and develops creative ways to leverage SEM in Red Bull campaigns & drive synergy with SEO by looking beyond simple keyword targeting i.e. mobile location targeting, linking offline consumption data automatically in SEM, etc.
  • University degree / diploma; marketing focused
  • Fluency in English (verbal & written), Chinese verbal and written
  • Travel up to: 25%
Apply on Company WebsiteSee all jobs at Red Bull

Get email alerts for the latest"Marketing Manager jobs in Beijing"