Marketing Manager
Kemin Industries, Inc.ChinaUpdate time: August 26,2019
Job Description
Overview
SUMMARY: Kemin AquaScience is seeking a talented and dedicated Global Marketing Manager. This position is responsible for the overall management and marketing strategy for designated products focused on the aquaculture feed mill industry, supporting the span of the product’s lifecycle. This involves the creation of strategies and market plans which allow Kemin to grow the sales and profitability of the assigned product line(s), implementing a product development process, reducing product cost, and ensuring worldwide product standards.
We Are Kemin
We are visionaries who see things differently and are inspired by the world around us. We have been dedicated to using applied science to improve the quality of life for over half a century. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where over 500 specialty ingredients are made for humans and animals in the global feed and food industries, as well as the health, nutrition, beauty and textile markets. We provide product solutions and options to customers in more than 120 countries.
A privately held, family-owned and operated company, Kemin has more than 2,300 global employees and operates in 90 countries including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, Singapore, South Africa and the United States.
Responsibilities
ESSENTIAL FUNCTIONS:
- Responsible for setting product strategy and oversee product line life cycles from strategic planning to tactical activities.
- Execute Marketing strategies and initiatives, set product and pricing strategy, as well as pricing and volume discount schedules in order to produce the highest possible long-term market share and profitabilit
- With consultation of marketing manager, marketing staff, and the commercial team, develop, publish and communicate the annual marketing plan for assigned products.
- Work with the cross-functional team to develop portfolio and pricing strategy to maximize market share and profitability.
- Maximize market share and gross margin growth for product line(s) on an annual basis, and meet or exceed revenue and gross margin targets for product category.
- Conduct market analysis to monitor competitive products, sales, share and marketing activities; deploy category knowledge and understanding to the management of product lines.
- Translate research data into product performance updates, technical bulletins, and sales/marketing materials.
- Provide marketing expertise, support and education to the commercial team for successful sales outcomes.
- Work closely with the global product management team to optimize efficiencies and synergies.
- Manage advertising and promotion activities with Marketing Communications, including print, point-of-sale, online, electronic media, and direct mail (as applicable).
- Create and make presentations to customers at the request of commercial team.
- Develop and provide input to reports that track and measure key performance indicators.
- Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.
- Participate on cross-functional product development teams leading to the launch of meaningful new products.
- Assist in developing customer strategy with commercial team.
- Work with Research and Development and Technical Services to further strengthen product story through product research initiatives.
OTHER FUNCTIONS:
1. Work with regulatory affairs to prepare and execute plans that support market expansion.
2. Develop and manage a consistent corporate image throughout product lines, promotional materials, and events.
3. Assist with developing and managing strategic alliances, and assist with developing and negotiating commercial deal terms with alliances.
4. Work closely with the global product management team to optimize efficiencies and synergies.
5. Coordinate product application studies with R&D and Technical Services to further strengthen product story through product research initiatives.
6. Train sales staff on product(s).
This position is located in China
Qualifications
- Bachelor Degree, preferably in life sciences, Biological, Chemical, with 5-7 years of related experience;
- Masters of Business Administration (MBA) with 3-5 years of experience is preferred.
- Background in the aquaculture industry is preferred, but not required.
- Experience as an effective project team player, leader and motivator; and the ability to present ideas effectively and communicate well with peers and all levels of management.
- Must be proactive, self-motivated, energetic, business-minded manager with a broad scientific/technical aptitude base who is able to provide product leadership, set priorities, delegate responsibilities, and meet timetables leading to the attainment of growth goals.
- Demonstrated achievement of product sales objectives and financial targets.
- Strong financial skills; especially the ability to understand financial statements and to analytically evaluate and understand product costs, margin, pricing and market share.
- Excellent verbal and written communication skills, problem solving, and critical thinking skills.
- Requires a marketing mentality combined with marketing training and experience as it relates to marketing products in the industry.
- Demonstrated integrity and honesty in all aspects.
- International experience highly desired.
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