Job Responsibilities :

• Develop marketing strategies in line with business and marketing objectives to ensure maximizing annual sales and profitability target 
• Lead the team for the execution of approved plans, including new product launches, ATL and BTL communications activities 
• Manage creative and social media agencies, drive eMarketing strategy and retention program
• Work closely with R&D team on product development & price setting to ensure timely and effective launch of new products and packaging
• Conduct brand research studies, collect and analyze trade and competitive information timely and complete post-campaign analysis and reporting
• Plan, develop and manage the marketing events and customer campaigns through all stages of marketing plan development
• Derive innovative, holistic initiatives with corporate partners for co-brand opportunity

Requirements :

• Degree holder in Marketing, Business Administration or related disciplines
• Minimum 8 years' relevant experience with managerial and supervisory role in the consumer products field with proven successful track record
• Strong marketing and budget management skills
• Strong project management skills to drive ideas and opportunities through to completion and measure return on investment
• Creative, self-motivated with good knowledge on digital marketing
• Strong relationship building abilities and excellent presentation and communications skills
• Excellent command in both written and spoken English and Cantonese