SUMMARY DESCRIPTION:
Avendale invites applications for the post of Marketing Manager. The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans for an education institution.
DUTIES AND RESPONSIBILITIES:
The Marketing Manager will work under the general direction of the business owners and immediate supervision of the Principal. The successful candidate will work collaboratively with a team including teachers and administrators.
Duties and responsibilities include:
- Manage all marketing for the school and activities within the marketing department
- Manage and improve lead generation campaigns, measuring results
- Develop the marketing strategy for the school in line with school objectives
- Work with business owners to determine budgets and targets, developing pricing strategies for programmes and services
- Supervise the Marketing Executive or external agencies in developing marketing collaterals and managing touch points
- Assist the Principal in facilitating internal communications
- Organise and attend events such as open days, trade fairs and press conferences
- Market venue hire
- Work to enhance organisation’s brand identity
- Collaborate with other teachers and administrator
QUALIFICATIONS:
Knowledge Competencies
- Extensive knowledge of social media platforms such as Facebook, Instagram, Twitter, LinkedIn and WeChat
- Basic graphic design skills to be applied in both print and web-based medium
- Experienced with Adobe Creative Cloud software including Illustrator, InDesign and Photoshop preferred
- Experienced with Google Apps
- Understanding of the Hong Kong market and Educational Institutions
- Experienced in professional photography and video production preferred
- Experienced with web-based Content Management System, in particular with WordPress preferred
Communication Skills:
- Good written and oral communication skills in English, Cantonese and preferably Mandarin.
- Personal Characteristics
- Creative and with high attention to details
- Flexible and open-minded
- Deadline-oriented with well-developed organizational and time management skills
- Able to take initiative in prioritizing and performing tasks
- Ability to work cooperatively and collaboratively with others
Education / Training:
Diploma/ Degree holder of Marketing, Communications, Graphic Design or related disciplines.
Experience:
A minimum of 5 years related working experience and/or training in a similar post is strongly preferred.
All applications are required to include:
1. Cover letter
2. CV
Benefits include:
- The opportunity to join a dynamic team
- Attractive remuneration
- Medical insurance
- Discretionary bonus
- We offer a competitive package and benefits with excellent developmental opportunities.
Locations
- Harmony Garden Campus: Kindergarten, Harmony Garden, 9 Siu Sai Wan Road, Siu Sai Wan
- Sai Wan Campus: 1-2 Floor, 554-560 Queen’s Road West, Sai Wan
- Whampoa Campus: 3/F Harbourfront Landmark, 11 Wan Hoi Street, Whampoa, Hung Hom, Kowloon
Interested parties are invited to forward your application including CV, salary expectations and availability by clicking
*Information provided will be treated in strict confidential and only be used for recruitment purposes.
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